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Head of Customer Lifecycle Marketing

3 months ago

Mountain View, United States Atlassian Full time

Overview:
**Working at Atlassian**

Atlassians can choose where they work - whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.

**About you**

You've led marketing teams in B2B SaaS companies and possess a unique blend of PLG and Sales-led growth demand generation expertise. You're a passionate, self-starter with a no-bullshit, can-do attitude. You're eager to jump in and get things done but don't get flustered in a fast-paced and often changing environment. You know the SaaS funnel but you also love setting a vision and selling alongside the field. Aside from core responsibilities, you are a team player and the team you manage feels like they can deliver the best work of their lives under your leadership.

**Responsibilities**:
**What you'll do**
- Accountable for overall Net new customer, PEU, MAU, Pipeline, MRR OKRs for the Market you serve.
- Develop a comprehensive market demand strategy that encompasses campaign investment and channel mix to effectively generate new and expansion revenue across the market.
- Lead a team of lifecycle and campaign marketers focusing on multi-channel campaign execution to drive pipeline and revenue impact.
- Enhance the marketing campaign management function by actively engaging in execution, while also providing guidance and support to the team to improve efficiency across multiple channels.
- Collaborate with the sales team to develop a comprehensive approach toward strategy, targeting, lead follow-up, and conversion.
- Collaborate with the marketing operations and analytics team to establish key performance indicators (KPIs) for monitoring campaign and market performance on a daily, weekly, and quarterly basis. Regularly refine strategies based on initial successes and obstacles, make necessary adjustments as needed, and optimize for the best results.
- Recommend new systems and processes to track & monitor campaign performance and influence on revenue.
- Scale and maintain an optimal team structure, knowing when to bring expertise in-house vs outsourcing critical skills.

Qualifications:
**Your background**
- 10-15+ years of marketing experience in B2B enterprise software (SaaS experience preferred) with a strong, demonstrable focus on pipeline growth and high-quality execution.
- Proven success in building, developing, and leading growth and demand generation teams.
- Identify and solve business problems with an inquisitive mindset, looking to question assumptions, and bringing creativity to drive business value.
- Demonstrate strong influencing ability and presence with the Executive Leadership team.
- Have the communication skills to convey complex ideas with clarity, confidence, and authority.
- A self-starter who thrives in a fast-paced, high-growth start-up environment.
- Hire, develop, and lead an inclusive, engaged, and high-performing team.
- Passionate about providing exceptional prospect and customer experiences.

**_ Compensation_**

In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:
Zone A: $199,200 - $265,600

Zone B: $179,300 - $239,100

Zone C: $165,400 - $220,500

This role may also be eligible for benefits, bonuses, commissions, and equity.

LI-Remote

**Our perks & benefits**

**About Atlassian**

At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.

We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.

To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.