Head of Product Marketing Strategy

2 weeks ago

Mountain View, California, United States Qventus Full time
Job Overview

Qventus is at the forefront of healthcare innovation, transforming the industry for over a decade. Our mission is to empower hospitals to prioritize patient care through advanced solutions that leverage machine learning, generative AI, and behavioral science, resulting in outstanding outcomes and enabling care teams to proactively address challenges.

As a pivotal member of our team, you will play a crucial role in shaping our product marketing strategy and leading initiatives for key growth solutions. This influential position requires the development and implementation of strategic marketing plans aimed at enhancing our market presence, engaging essential stakeholders, and driving substantial revenue growth.

Key Responsibilities

Establishing Product Marketing Framework

  • Product Positioning and Messaging: Collaborate with cross-functional teams, including product management and sales, to create impactful product positioning and messaging that resonates with our target audience.
  • Sales Enablement Content: Develop comprehensive enablement materials for all stages of the sales funnel to enhance market penetration and conversion rates.
  • Marketing Collateral Development: Produce product collateral, website content, and thought leadership materials to be disseminated through various channels such as white papers, webinars, and conferences.
  • Market Intelligence: Stay informed about industry trends and competitive landscape, and manage Analyst Relations (AR) initiatives.
  • Customer Insights: Gather and analyze Voice of Customer (VoC) feedback to inform content creation, sales strategies, and product development.

Leadership and Collaboration

  • Team Management: Oversee direct reports, manage processes and budgets, and provide mentorship as the marketing team grows.
  • External Stakeholder Engagement: Build relationships with healthcare professionals, key opinion leaders, and clients to foster product adoption and loyalty.
  • Internal Collaboration: Work closely with sales, product, and delivery teams to ensure cohesive messaging and execution of marketing strategies.
Qualifications
  • Education: Bachelor's degree in Marketing, Business, or a related field; an MBA is advantageous.
  • Experience: Over 10 years of leadership experience in product marketing within the healthcare SaaS sector, with a proven ability to build marketing functions from the ground up.
  • Industry Expertise: In-depth knowledge of the healthcare ecosystem and the decision-making processes of C-suite executives.
  • Analytical Skills: Strong analytical capabilities to utilize data for informed strategic decisions.
  • Communication Skills: Excellent written and verbal communication skills, with the ability to engage effectively with business leaders and executives.
  • Leadership Qualities: A proactive leader with a passion for innovation and growth.
  • Collaborative Approach: Proven ability to foster internal relationships and collaborations.
  • Willingness to Travel: Flexibility to travel for meetings and conferences as needed (up to 20%).

The compensation for this role ranges from $155,000 to $200,000, reflecting market data across various regions. Factors influencing salary include location, skills, qualifications, and relevant experience. Compensation is one aspect of Qventus' comprehensive benefits package, which includes Open Paid Time Off, paid parental leave, professional development opportunities, wellness stipends, and employee stock options.

We are committed to diversity, equity, inclusion, and belonging, recognizing their importance in enhancing healthcare and society. Our hiring processes are designed to mitigate unconscious bias, ensuring that individuals from underrepresented groups are represented meaningfully throughout the recruitment process. We are an equal opportunity employer, considering all qualified applicants without regard to protected characteristics.

Candidate information will be handled in accordance with our privacy notice.

Employment is contingent upon the successful completion of a background check and drug screening.

*Benefits and perks are subject to change at the company's discretion.

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