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Product Marketing Manager

2 months ago

Mountain View, California, United States Synopsys Full time
About the Role

We are seeking a highly skilled Product Marketing Manager to join our team at Synopsys. As a Product Marketing Manager, you will play a critical role in developing and executing marketing strategies to drive demand, awareness, and perception for our design for test, silicon lifecycle management, and manufacturing solutions.

Key Responsibilities
  • Develop and execute marketing strategies to drive demand, awareness, and perception for our design for test, silicon lifecycle management, and manufacturing solutions.
  • Build detailed personas and gain a deep understanding of the markets we serve to drive impactful marketing programs.
  • Develop differentiated, value-based product positioning and messaging frameworks.
  • Lead content creation across various platforms including web, e-marketing, presentations, press releases and more.
  • Understand the competitive landscape, using this intelligence to inform marketing tactics.
  • Collaborate with various stakeholders including product management, sales, digital marketing, PR, and brand teams to support go-to-market initiatives.
Requirements
  • Prior experience in a product marketing role in the EDA and semiconductor industry.
  • Understanding of chip technology and market requirements at the silicon and system level.
  • Ability to understand and articulate technical concepts and translate these into customer-focused communications.
  • Data-driven, measured, and results-focused approach.
  • Experience in developing product marketing plans, positioning, and messaging.
  • Excellent communication skills and the ability to work with diverse teams.
  • A B.S degree in business, marketing, or electrical/computer engineering is preferred.
About Synopsys

Synopsys is a leading provider of electronic design automation (EDA) software and intellectual property (IP) solutions. Our products and services are used by the world's top semiconductor companies to design and manufacture complex electronic systems.

What We Offer
  • A competitive salary and bonus structure.
  • A comprehensive benefits package, including health, wellness, and financial benefits.
  • The opportunity to work with a talented and diverse team of professionals.
  • The chance to make a meaningful contribution to the development of cutting-edge technology.