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Acquisition Product Strategy Analyst

2 months ago

New York, United States Citi Full time

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required. As the Acquisition Product Strategy Analyst, this individual partners with acquisition channel heads to develop effective offers and messaging. Serves as the primary liaison to the product management team on strategic initiatives, leading and optimizing go to market strategy to meet Cards proprietary product objectives. This individual would support one of the proprietary product portfolios (Rewards, Value, Cash)

**Responsibilities**:

- Developing and articulating proprietary portfolio strategic objectives
- Lead articulation of go to market strategy and learning objectives
- Ensuring regular review of acquisition metrics
- Providing product input and insights for creative development
- Maximizing portfolio results, within the broader set of products, channels, and priorities for Citi Cards acquisitions
- Partners with product on pricing strategy, new products and enhanced value props
- Partner with Risk/Analytics to prioritize product and cross channel initiatives
- Monitors test performance and proactively recommends rollout
- Monitors and tracks account volume, works with channel owners to explain variances and plan around changing behavior
- Project management lead on approval process for acquisition programs including: management and negotiation of timelines, creating team alignment and providing strategic thought leadership.
- Owns overall marketing strategy and marketing roadmap
- Sets strategy, aligns with Citi Channel acquisition teams
- Optimizes across “owned “ (eg core Citi and Partner channels ) and “earned” (eg PR, Brand, Advocacy) channels and drives efficiency
- Manages any new product launches or product construct changes across acquisition
- Partners with product on pricing strategy, new products and enhanced value props
- Reviews creative and provides insights into marketing messages
- Facilitates sharing results, test plans, forecasts, and priorities with product management team;
- Provides inputs into quarterly strategy review and approvals
- Provides input into forecast
- Drives growth through strategic initiatives
- Lead strategic projects as required
- Supports proprietary product Planning process

**Qualifications**:

- 10+ years of experience
- Deep understanding of the consumer cards business, financial services,
- Broad knowledge of P&Ls, analytics, marketing, risk, and operations.
- Strong knowledge of regulatory environment in this industry.
- Needs to fully understand risks associated with consumer protection laws and ongoing changes in industry that carry large visibility to the company.
- Requires deep understanding of the business and how best to optimize the use of internal and external resources as well as cross-functional teams.
- Expertise in devising multiple financial solutions that solve for multi-faceted business problem (accounts, activation, risk performance, ANR, CPA, ROTA, NPV).

**Education**:

- Bachelor’s/University degree, Master’s degree preferred
- **Job Family Group**:
Marketing
- **Job Family**:
Marketing Program Management
- **Time Type**:
Full time
- **Primary Location**:
New York New York United States
- **Primary Location Full Time Salary Range**:
$163,600.00 - $245,400.00
- **Anticipated Posting Close Date**:
Jul 01, 2024
- Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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