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Campaign Manager
3 months ago
Foursquare is the leading independent location technology and data cloud platform, dedicated to building meaningful bridges between digital spaces and physical places. Our proprietary technology unlocks the most accurate, trustworthy location data in the world, empowering businesses to answer key questions, uncover hidden insights, improve customer experiences, and achieve better business outcomes. A pioneer of the geo-location space, Foursquare's location tech stack is being utilized by our mobile apps CityGuide and Swarm, as well as the world's largest enterprises and most recognizable brands, like Amazon, Microsoft, Samsung, Spotify, Uber, Airbnb and others.
Foursquare's flexible building blocks include technology to maximize marketing impact and drive incremental real-world engagement (Attribution, Audience, Proximity, SDK); data to deeply understand points of interest and real-world behavior patterns (Places and Visits), and tools to conduct advanced analysis, data enrichment, unification and visualization (Studio).
**About the Position**
Foursquare is looking for a Campaign Manager to join our team located in or near one of our office hubs - New York City, Chicago, Seattle, San Francisco.
As a Campaign Manager, you will be responsible for planning, executing, and managing marketing campaigns to drive funnel velocity and customer engagement, including ideation, market research, target audience segmentation, ad and creative development and execution (in coordination with the Creative Director), digital marketing campaign performance and tactical recommendations. You will also collaborate with cross-functional teams and leverage your expertise in marketing strategies to drive results.
**In this role, you'll**:
- Develop and execute a multi-channel demand generation strategy to generate qualified leads and revenue opportunities - from paid digital advertising and media to community strategies
- You and your team will be responsible for helping to develop Foursquare's demand generation campaign program (which includes sales revenue and product-led growth)
- Ideate and implement comprehensive campaign strategies and timelines, ensuring seamless execution and delivery
- Create comprehensive campaign briefs. Coordinate and lead cross-functional kick off calls to align on campaign needs, KPIs and timelines
- Collaborate with creative teams to develop visually appealing and impactful marketing assets; provide creative copy based on brief
- Build prescriptive persona-based buyer journeys as the foundation for campaign strategy.
- Work with Marketing Operations to implement tracking mechanisms and analytics tools to monitor campaign performance and measure ROI
- Prepare and present campaign reports and insights to stakeholders, highlighting the key findings and recommendations (working with Marketing Operations)
- Identify opportunities for campaign improvements and implement strategic adjustments as needed
- Align with sales development representatives (SDRs) on external campaigns
- Keep abreast of industry trends and insights from analysts in order to create compelling campaigns
**What you'll need**
- _7+ years of experience in marketing demand generation and B2B marketing role in B2B tech / startup, preferably with experience in both enterprise sales and PLG_
- Proven success delivering against goals for MQL and pipeline influence, as well as product registrations
- A 'startup' mentality, with the ability to operate independently and effectively to manage multiple projects and deadlines
- Copywriting experience for B2B marketing campaigns including storyboards and creative briefs
- Experience marketing to a technical audience (e.g. Developers, Data Scientists)
- Analytical with a strong attention to detail
- Experience in Linkedin, Marketo (or the like), Salesforce, Google Analytics, digital media, 6Sense (preferred), project management tools like Asana
- _Your own unique talents If you don't meet 100% of the qualifications outlined above, we encourage and welcome you to still apply_
**Benefits and Perks**
- **Flexible PTO** - rest and recharge when you need it
- **Industry Leading Healthcare** - comprehensive and competitive health, vision, dental, life insurance
- **Savings and Investments** - 401(k) with company match
- **Equipment Setup** - you will receive all necessary hardware for your job function
- **Professional Development** - annual learning stipend for your career development goals
- **Family Planning and Fertility Programs** - programs via Carrot
- **Employee Resource Groups** - to help you stay connected
- **Hybrid Work Schedule **for in-person collaboration on Tuesdays, Wednesdays, and Thursdays beginning April 1, 2024. For roles considered remote, this will not apply.
Salary is just one component of Foursquare's total compensation package, which includes restricted stock units, multiple health insurance options, and a wide range of benefits
**_ Things to know _**
- Foursquare is
