Senior Manager, Enterprise Campaigns

2 weeks ago

San Francisco, United States Motive Full time

About the Role:

At Motive, the integrated campaigns team is responsible for maximizing pipeline and revenue growth across new business and current customers. The responsibilities of the team span the entire customer journey - from first touchpoint to upsell and retention. We put the buyer first - ensuring we are delivering on our core value proposition and putting the right message in the right moment.

Motive is looking for an experienced, revenue-driven marketing campaign leader for our Enterprise and Strategic business segment. You will lead the team responsible for strategizing marketing campaigns that ultimately ensure our Enterprise revenue segment achieves its pipeline and revenue targets. Using account based marketing as a foundational strategy, you’ll create multi-channel, full-funnel marketing campaigns that target our largest enterprise buyers with the right messaging, move them through the buyer funnel, generate net new pipeline, and accelerate pipeline to close.

This is a highly cross-functional role. You will build deep relationships with sales and revenue operations partners to ensure our marketing strategies are working in lock-step with the broader Enterprise business segment. You’ll also work closely with product marketing to build campaign messaging, channel experts to execute multi-channel integrated campaigns, marketing operations to operationalize your strategies, and analytics to report on the success of your team’s efforts.

This role is remote and based in the US.

As a bonus, you’ll be able to embed yourself deep in the world of the physical economy and help understand the forces that govern it.

What You'll Do:
  • Lead a team of three campaign managers to plan and execute all Enterprise marketing campaigns.
  • Utilize an account based marketing foundation to identify target groupings of accounts with the highest pipeline and revenue potential, and build 1:few ABM campaigns around these groupings of accounts.
  • Identify our top strategic accounts and build 1:1 ABM campaigns for accounts with long-term pipeline and revenue potential.
  • Work to further define our buyer funnel used for campaigns, utilizing ABM funnel stages as a foundation.
  • Develop full funnel campaign messaging that speaks to the mindset and needs of an account and where that account is in their buying journey.
  • Develop multi-channel marketing plans across advertising, email, webinars, events, social, web, etc. that ensure our buyers receive cohesive, coordinated messaging from Motive, no matter how they engage with us.
  • Ensure that campaigns are created with messaging, imagery, and content that is resonant and adds value to our target audience.
  • Establish SLAs with sales partners to ensure marketing and sales are working in lock-step to generate pipeline and accelerate pipeline to close.
  • Own key success metrics of our enterprise marketing campaigns and report to senior leaders regularly on the success of marketing campaigns.
  • Analyze key KPIs by funnel stage and channel to identify areas of opportunity and regularly optimize our campaigns.
What We're Looking For:
  • 8+ years of overall marketing experience with at least 6+ years of B2B experience
  • Experience executing account based marketing strategies, with a demonstrated understanding of the ABM funnel, channel targeting and reporting
  • Experience managing complex integrated campaigns that integrate marketing and sales activities
  • Someone who loves building, and is comfortable with defining new strategies and plans
  • Someone with an operational mindset who will be able to take complex concepts and put them into practice, working cross-functionally across many stakeholders
  • A constant learner, with deep knowledge of the performance marketing landscape
  • Strong experience with presenting to sales and marketing leaders and distilling complex analysis into essential considerations that support decision making
  • Experience working with modern tools and a strong understanding of how data flows end to end
  • Demonstrated analytical skills with ability to create, work and summarize large data sets into clear insights that inform decisions.
  • Strong communication and presentation skills, demonstrated experience briefing senior leaders on outcomes & recommendations, and an interest in teaching others.
  • Bachelor's degree in marketing, business, statistics, computer science, or related field.
#J-18808-Ljbffr

  • Senior Manager, Enterprise Campaigns

    1 week ago

    San Francisco, United States Motive Full time

    About the Role:At Motive, the integrated campaigns team is responsible for maximizing pipeline and revenue growth across new business and current customers. The responsibilities of the team span the entire customer journey - from first touchpoint to upsell and retention. We put the buyer first - ensuring we are delivering on our core value proposition and...

  • Senior Manager, Enterprise Campaigns Strategist

    2 days ago

    San Francisco, California, United States Motive Full time

    About the Role:Motive is seeking an experienced marketing professional to lead the integrated campaigns team responsible for maximizing pipeline and revenue growth across new business and current customers. The team's responsibilities span the entire customer journey, from first touchpoint to upsell and retention.The ideal candidate will have a proven track...

  • Senior Campaign Manager

    1 week ago

    San Francisco, United States inPowered, Inc. Full time

    inPowered’s AI platform enables brands to maximize their advertising ROI. Powered by Artificial Intelligence and years of machine learning, their Generative AI and AI Decisioning solutions allow marketers to collect proprietary data and use it to drive real ROI – positively changing brand perception, increasing action taken onsite, lead generation and...

  • Senior Campaign Manager

    5 days ago

    San Francisco, United States inPowered, Inc. Full time

    inPowered’s AI platform enables brands to maximize their advertising ROI. Powered by Artificial Intelligence and years of machine learning, their Generative AI and AI Decisioning solutions allow marketers to collect proprietary data and use it to drive real ROI – positively changing brand perception, increasing action taken onsite, lead generation and...

  • Senior Campaign Manager

    3 weeks ago

    San Francisco, United States inPowered Full time

    Job DescriptionJob DescriptionAbout inPowered:inPowered’s AI platform enables brands to maximize their advertising ROI. Powered by Artificial Intelligence and years of machine learning, their Generative AI and AI Decisioning solutions allow marketers to collect proprietary data and use it to drive real ROI – positively changing brand perception,...

  • Senior Campaign Manager

    3 months ago

    San Francisco, United States inPowered Full time

    Job DescriptionJob DescriptionAbout inPowered:inPowered’s AI platform enables brands to maximize their advertising ROI. Powered by Artificial Intelligence and years of machine learning, their Generative AI and AI Decisioning solutions allow marketers to collect proprietary data and use it to drive real ROI – positively changing brand perception,...

  • Senior Campaign Operations Manager

    2 weeks ago

    San Francisco, California, United States FocusKPI Inc. Full time

    Job OverviewFocusKPI is seeking a Senior Campaign Operations Manager to join our esteemed client, a cutting-edge SaaS organization. This role is ideal for individuals who are passionate about the intricacies of marketing operations and enjoy developing, executing, and assessing innovative systems, processes, and campaigns.Your primary responsibility will be...

  • Global ABM Campaign Strategist

    2 weeks ago

    San Francisco, California, United States Promote Project Full time

    Position OverviewThe Marketing division at Promote Project is seeking an Integrated Campaign Manager, Global ABM to spearhead the development and implementation of worldwide account-based marketing initiatives targeting our Enterprise and Global Strategic sectors. This position will be part of the Demand Generation team and will closely collaborate with...

  • Global ABM Campaign Strategist

    2 weeks ago

    San Francisco, California, United States Promote Project Full time

    Position OverviewThe Marketing division at Promote Project is seeking an Integrated Campaign Manager, Global ABM to spearhead the development and implementation of worldwide account-based marketing initiatives targeting our Enterprise and Global Strategic sectors. This position will be part of the Demand Generation team and will collaborate closely with...

  • Senior Marketing Campaign Manager

    7 days ago

    San Francisco, California, United States Senioren-Residenz Bertram GmbH Full time

    About the RoleWe are seeking a highly experienced Senior Marketing Campaign Manager to lead our global demand generation efforts. As a key member of our marketing team, you will be responsible for developing and executing integrated marketing programs that drive pipeline growth and support our company's explosive growth.Key ResponsibilitiesDevelop and...

  • Global ABM Campaign Strategist

    2 weeks ago

    San Francisco, California, United States Promote Project Full time

    Position OverviewThe Marketing division at Promote Project is seeking a Global ABM Campaign Strategist to spearhead the design and implementation of account-based marketing initiatives targeting our Enterprise and Global Strategic segments. This role will be integral to the Demand Generation team, collaborating closely with Sales, Regional Marketing, Content...

  • Global ABM Campaign Strategist

    2 weeks ago

    San Francisco, California, United States Promote Project Full time

    Position OverviewThe Marketing division at Promote Project is seeking an Integrated Campaign Manager specializing in Global Account-Based Marketing (ABM). This role is pivotal in designing and implementing comprehensive ABM strategies for our Enterprise and Global Strategic segments. The position will collaborate closely with various teams including Sales,...

  • Senior Enterprise Account Manager

    7 days ago

    San Francisco, California, United States Cloudflare Inc Full time

    About Cloudflare IncCloudflare Inc is a leading technology company that helps build a better Internet. Our mission is to provide a secure, fast, and reliable online experience for our customers.Job SummaryWe are seeking a highly motivated and experienced Senior Enterprise Account Manager to join our team. As a Senior Enterprise Account Manager, you will be...

  • Senior Enterprise Security Architect

    2 days ago

    San Francisco, California, United States The Goddard School of Las Vegas (Enterprise), NV Full time

    About the OpportunityWe are seeking a highly skilled Senior Enterprise Security Architect to join our team at The Goddard School of Las Vegas (Enterprise), NV. As a key member of our security team, you will be responsible for designing and implementing secure architectures for our enterprise systems.Key Responsibilities:Develop and implement secure access...

  • Senior Customer Success Manager for Enterprises

    7 days ago

    San Francisco, California, United States Canary Technologies Corp Full time

    Position OverviewAs a Senior Customer Success Manager for Enterprises, you will engage with some of the most renowned hospitality organizations globally.Your role is pivotal: you will guarantee the success of key implementations, nurture robust relationships with essential stakeholders, and enhance Canary's product presence within our enterprise clientele....

  • Senior Customer Success Manager for Enterprises

    7 days ago

    San Francisco, California, United States Canary Technologies Corp Full time

    Overview of the PositionIn the role of Senior Customer Success Manager for Enterprises, you will collaborate with some of the most esteemed hospitality organizations globally.Your contribution is vital: you will guarantee the effective implementation of strategic initiatives, nurture robust relationships with essential stakeholders, and broaden the reach of...

  • Senior Customer Success Manager for Enterprises

    2 weeks ago

    San Francisco, California, United States Canary Technologies Corp Full time

    Overview of the PositionIn the role of Senior Customer Success Manager for Enterprises, you will collaborate with some of the most esteemed hospitality organizations globally.Your position is vital: you will oversee the success of significant implementations, nurture robust relationships with essential stakeholders, and enhance Canary's product presence...

  • Senior Enterprise Client Success Manager

    2 weeks ago

    San Francisco, California, United States Canary Technologies Corp Full time

    Overview of the PositionIn the role of Senior Enterprise Client Success Manager, you will engage with some of the most esteemed hospitality organizations globally.Your responsibilities are vital: you will guarantee the success of key implementations, nurture robust relationships with essential stakeholders, and broaden the reach of Canary's offerings within...

  • Senior Enterprise Sales Executive

    7 days ago

    San Francisco, California, United States Open Gov Full time

    About OpenGov:OpenGov is dedicated to fostering a remarkable team that is deeply committed to our mission of enhancing the effectiveness and accountability of government operations. By implementing the OpenGov Cloud across state and local governments, we are reshaping communities to enable them to flourish.Impactful Work:Imagine contributing to initiatives...

  • Marketing Leader, Enterprise Advertising

    5 days ago

    San Francisco, California, United States Federal Home Loan Bank of San Francisco Full time

    The Federal Home Loan Bank of San Francisco, a leading financial institution, is seeking an experienced senior marketer to lead Member Business Marketing and Enterprise Advertising. Based in the heart of San Francisco's Financial District, FHLBank San Francisco is a lender to local lenders and a major contributor to affordable housing in the nation.Key...