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Principal, North America Partner Marketing
4 months ago
Your work days are brighter here.
At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.
About the Team
The Global Partner Marketing team helps harness the power of Workday’s ecosystem partners to create market distinction, drive awareness, pipeline and preference, to support the growth of Workday. Workday runs a portfolio of internal and external, high-profile events attended by Workday customers, prospective customers, partners, analysts, and employees, designed to educate and inspire attendees resulting in growing brand awareness and sales pipeline. This unique role is focused on delivering superior programs for our Partners and ensuring the Partner experience at Workday global flagship events is world class.
About the Role
The Workday global partner marketing team is seeking a collaborative and experienced marketer to lead our partner marketing efforts in the Americas. This role will work in tight collaboration with the AMER marketing organization, as well as the global Partner team in order to engage the Workday Partner ecosystem, and drive awareness in the AMER market. This individual, reporting to the Head of Global Partner Marketing, will strategize and implement global partner marketing programs supporting Workday’s sales and growth goals. This is a highly visible AMER focused role.- Responsible to establishing and maintaining marketing relationships with Workday partners in the AMER region- Manage the regional specific partner marketing assets that support Workday’s innovation, sales and services partners- Promote regional specific partner marketing assets to all partner types-
- Collaborate with the Director of Partner Engagement to support the Partner experience at North America Workday events (Workday Rising, DevCon, etc.), including on-site experience, communications and metrics- Align with Workday sponsorship team on Partner sponsor activations at events- Collaborate with global partner marketing to promote AMER partner activity through Workday Partner social channels- Act as a conduit between the AMER field marketing teams and partners to ensure partners are actively included in Workday marketing programs and campaigns- Provide dashboards and reports outlining quantifiable results, return on investment, program analyses and recommendations to adjust tactics to over-perform- Be an internal advocate for Partners among key team members
About You
Basic Qualifications- 10+ years of B2B marketing experience within technology oriented companies with at least five years in digital, customer or partner marketing- Strategic problem solver with a partner-centric approach and a passion for technology and innovation- Excellent leadership and team management abilities, with a track record of developing and mentoring marketing pros- Proficiency in marketing automation, CRM, and analytics tools.- Strong analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions.
Other Qualifications- Exceptional interpersonal skills, both written and verbal- Candid, self-starting- Agility and ability to prioritize is critical- Strong executive presence- Bachelor's degree in Marketing, Business, or related field or relevant years of work experience- Sense of humor
Workday Pay Transparency Statement
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Primary Location: USA.CA.Pleasanton
Primary Location Base Pay Range: $160,000 USD - $240,000 USD
Additional US Location(s) Base Pay Range: $138,200 USD - $240,000 USD
Our Approach to Flexible Work
With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule
