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Programmatic Operations Specialist

3 months ago

New York, United States Tripadvisor Full time

Location, New York/ Needham,MA

We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique perspective and experiences, so we can collectively revolutionize travel and together find the good out there.

Tripadvisor is looking for an individual with Programmatic experience who would like to keep learning the digital advertising ecosystem and play an integral role in programmatic deal management, partnering with our account teams & external clients and data analysis. This position will offer the right person a great opportunity to work in a collaborative team environment and help support our growing media business.

We are looking for a dynamic self-starter who is passionate about operational efficiency & excellence and who desires to grow their career in programmatic operations and sales strategy. If you have an innate ability to deliver consistent results with attention to detail; if you desire to contribute to an open, collaborative and positive team environment; and if you are not afraid of hard work and are ready to be part of a rapidly changing and demanding online advertising sales environment, we would like to chat with you.

The Programmatic Operations Specialist will support various internal and external stakeholders with programmatic deal specifications, pricing, and planning as well as troubleshooting and optimization strategies. They play a crucial role to Tripadvisor's bottom line by assisting to maximize programmatic ad revenue across display, mobile and video through providing best-in-class service and guidance to both internal teams and external customers and in ensuring our advertisers' programmatic campaigns have scale across relevant inventory. As you continue to grow your career here, you will have the opportunity to work cross-functionally as well as assist with creating and improving processes, policies, and products related to the media business. We rely on your initiative, creativity and strong analytical abilities to generate efficiency, new ideas and best practices from your day-to-day encounters to help propel the team and business forward.

**What You'll Do**:
Reporting to the Programmatic Strategy & Operations Manager, the Programmatic Operations Specialist is responsible for the following critical tasks:

- Provide best-in-class service and programmatic guidance to Tripadvisor's internal and external customers e.g. sales, account management, planners, advertising operations, analytics, as well as advertisers, agencies
- Collaborate with Sales, Account Managers & Clients to understand objectives and needs in order to help develop strategic programmatic media plans
- Receive and review campaign requests from Sales & Clients and ensure that they adhere to advertising specifications and guidelines
- Set up programmatic non-guaranteed campaigns (Preferred Deal, Private Auction) across our SSPs. This includes deal custom creation, buyer approvals, troubleshooting, optimizations and reporting
- Support Sales & Clients with RFIs as well as participating in client meetings and assisting to create any pre/post campaign presentation decks
- Help build and maintain data visualization dashboards
- Review weekly reports and work with internal and external stakeholders to ensure campaigns launch on time and revenue is maximized
- Analyze deal performance and proactively uncover any limitations and recommend solutions
- Seek out opportunities to work collaboratively, expanding the scope & influence of your role as you grow more comfortable
- Continuously maintain expertise in the digital advertising environment

**Skills and Experience**:

- Bachelor's Degree with 2+ years of relevant work experience (programmatic selling/buying, display advertising, media, business analytics, and/or online advertising experience)
- Understanding of the digital ad ecosystem, preferably with programmatic operations experience (selling and/or buying) with GAM360/DV360 or other top SSPs/DSPs
- Strong attention to details, highly organized
- Open and collaborative approach
- Positive attitude
- Great analytic skills. Excellent problem solver
- Ability to manage and exceed customer expectations
- Excellent written and oral communication skills
- Comfortable with a rapidly changing, fast paced and demanding online advertising sales environment
- Driver of operational efficiency and excellence
- Strong Team Player
- Flexible and open to change and new information; adapts behavior and work methods accordingly
- Grasps the essence of new information; recognizes own strengths and weaknesses; pursues self-development; seeks feedback
- Exhibits integrity though fair and ethical behavior toward others and a demonstrated sense of corporate responsibility and commitment
- Treats colleagues and partners with respect: considers and responds appropriately to the needs, feelings, and c