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Programmatic Account Specialist

2 months ago

New York, New York, United States Clear Channel Communications, Inc. Full time
Job Summary

The Programmatic Account Specialist is a key role within Clear Channel Communications, Inc.'s digital media operations team. This position is responsible for supporting the day-to-day post-sale activity as part of our industry-leading programmatic approach, across our roadside and airport inventory footprints.

Key Responsibilities
  • Participate in every aspect of the campaign lifecycle after a deal has closed: campaign setup, activation, monitoring, optimization, and reporting.
  • Proactively work with Programmatic Account Managers to service client needs around our Private Marketplace solution: pulling webcams, requesting beauty shots, developing recap reports, solving billing issues, etc.
  • Provide swift programmatic trafficking support, to ensure we are maximizing our revenue potential; this includes creative trafficking for both open exchange activity and private deals.
  • Support in the creation of project and campaign-level deliverables across internal and partner stakeholders.
  • Support existing programmatic activity in conjunction with Programmatic Account Managers, analyzing results on a micro (campaign) and macro (business unit) level.
  • Understand all in-house and partner platform UIs and reporting functions; produce ad hoc reporting upon request.
  • Provide hands-on assistance with any escalations as they pertain to ad implementation, creative issues & troubleshooting, ad tagging, third party integrations, inventory and/or campaigns delivery discrepancies.
  • Actualize client spend in Salesforce.
  • Assist in updating CCO marketing materials.
  • Other projects & duties as assigned.
Requirements
  • Education: Bachelor's degree in business, marketing, technology, or related field preferred, or equivalent combination of education, training, experience, or military experience.
  • Work Experience: One (1) + years working across functions in the media agency, publisher, or OOH media-owner space in a media planning, media buying, or account management capacity is preferred.
  • One (1) + year working in a programmatic-heavy or programmatic-centric role, working with ad technology (i.e., platforms, products, and monetization) and managing ad campaigns preferred.
  • Experience with OOH-specific ad tech like Vistar, Broadsign, etc. preferred.
  • Skills: Advanced technology skills and well-versed in Microsoft applications (i.e., Word, Excel, PowerPoint, etc.).
  • Understands the principles of ad serving, analytics, programmatic, RTB / DSPs / SSPs / DMPs.
  • Fundamental understanding of common ad serving and supply-side programmatic systems, such as Google DFP/AdX, AppNexus, OpenX, Magnite.
  • Understanding of relevant campaign metrics (foot traffic, reach frequency, tune-in, etc.).
Competencies
  • Achievement Orientation: Focusing efforts on meeting challenges and achieving high quality results consistent with the organization's goals.
  • Fostering Communication: Listening and communicating openly, honestly, and respectfully with different audiences, promoting dialogue and effectively getting the message across.
  • Initiative: Dealing with situations and issues proactively and persistently, seizing opportunities that arise.
  • Planning and Organizing: Reaching goals by making and following plans, setting, and sticking to priorities and allocating resources effectively.
  • Presentation: Preparing and delivering presentations in a variety of formal and informal settings, engaging the audience, and managing the logistical components of the presentation such as the location and technology.