K-12 Regional Sales Manager
1 week ago
POSTION REQUIRES TRAVEL UP TO 70% OF TIME. REQUIRES EXPERIENCE SELLING INTO K-12 MARKETS WITH FOOD EXPERIENCE
East Zone: Near major airport in FL, GA, NC, SC
Position Overview: The Regional Sales Manager will be responsible for driving profitable sales growth and managing operations within the assigned region. A key focus of this role is to strategically grow the company’s presence in the K-12 segment by introducing and expanding a new food product line. The successful candidate will have a background in broker management, distributor relationship development, and sales in the food industry with a strong understanding of the K-12 segment.
Key Responsibilities:
• Sales Strategy & Execution:
o Develop and implement sales strategies to achieve sales targets within the assigned zone through effective personal and team selling
o Specifically focus on expanding the company’s new food product within the K-12 segment, at key accounts, large school bids and school purchasing cooperatives
o Identify and pursue new business opportunities, including new markets, product lines, and customer segments.
o Monitor market trends, competitor activities, and customer needs to adjust strategies as necessary.
o Develop an annual territory business plan and selected account plans to deliver expected results.
o Execute thoughtful and intentional trade show plans in key market states.
• Broker Management:
o Train and provide ongoing support to brokers to ensure alignment with company objectives and sales strategies.
o Monitor broker performance, ensuring they meet sales targets and adhere to company standards.
o Collaborate with brokers to develop and execute localized sales initiatives and promotional activities, particularly in the K-12 segment.
• Distributor Relationship Development:
o Build and maintain strong relationships with distributors to ensure effective product distribution and market penetration.
o Collaborate with distributors to develop joint business plans that align with regional sales objectives.
o Provide training and support to distributors to enhance their ability to effectively market and sell company products, with an emphasis on the K-12 market.
o Monitor distributor performance and work closely with them to address any issues and capitalize on opportunities for growth.
o Negotiate contracts and agreements to maximize profitability and secure long-term partnerships.
• K-12 Market Development:
o Drive the growth of the company’s new food product within the K-12 segment, creating tailored sales strategies and campaigns.
o Engage with key stakeholders in the K-12 sector, including school district operators, manufacturers and contract management companies to build awareness and demand for the new product.
o Track all key accounts, top bid and contract opportunities to ensure the timeline for new product approval is followed.
• Customer Relationship Management:
o Build and maintain strong relationships with key accounts, brokers, distributors, and partners.
o Ensure high levels of customer satisfaction by addressing client needs and concerns promptly and effectively.
• Reporting & Analysis:
o Prepare regular sales reports, forecasts, and presentations for senior management.
o Analyze sales data to identify trends, opportunities, and areas for improvement.
o Manage the regional sales budget, ensuring optimal allocation of resources.
• Cross-functional Collaboration:
o Work closely with marketing, product development, and supply chain teams to align sales efforts with overall company objectives.
o Collaborate with other regional managers to share insights, strategies, and best practices.
Qualifications:
• Bachelor's degree in Business, Marketing, or a related field preferred
• 5 years of experience in K-12 sales management
• Proven track record of achieving or exceeding sales targets.
• Strong experience in broker management, distributor relationship development, and market expansion, particularly in the K-12 segment.
• Excellent leadership and team management skills.
• Strong communication, negotiation, and relationship-building abilities.
• Ability to analyze data and make strategic decisions based on insights.
• Familiarity with CRM software and sales performance metrics.
• Willingness to travel within the region as required, travel requirement 75%
All qualified applicants will receive consideration without regard to race, age, color, sex (including pregnancy), religion, national origin, disability, sexual orientation, gender identity, marital status, military status, genetic information, or any other status protected by applicable laws or regulations.
GPAC (Growing People and Companies) is an award-winning search firm specializing in placing quality professionals within multiple industries across the United States since 1990. We are extremely competitive, client-focused and realize that our value is in our ability to deliver the right solutions at the right time.
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