Event Coordinator
1 week ago
POSITION:
Events Strategy and Planning Manager
JOB TYPE:
W2, Ongoing Contract
LOCATION:
Plano, TX
JOB SUMMARY:
Seeking an Events Strategy and Planning Manager with 8-10+ years in events planning, visual merchandising, or project management. Key responsibilities include leading event communication plans, assessing event ROI, managing logistics, and creating planograms within the Visual Merchandising Portal. Must excel in strategic planning, cross-functional team leadership, and have strong presentation skills. Proficiency in Word, Excel, and PowerPoint required.
- Work schedule: Hybrid – 4 onsite, 1 WFH
RESPONSIBILITIES:
- Lead the communication plans that support Touch Marketing events execution with internal and external partners, including pre-event planning, day-to-day tracking, and post-event debriefs to ensure alignment and gather feedback.
- Communicate regularly with executive leaders on event plans, updates, results, and provide insights and recommendations for future events.
- Lead post-event evaluations to assess success and identify areas for improvement.
- Create and implement planograms and floorplans within the Visual Merchandising Portal (VMP) that support Touch Marketing event strategy and execution.
- Manage the coordination of event logistics, including event selection, asset and fixture transportation, and location accommodations required to support a successful event.
- Manage and drive product prioritization for visual storytelling and planogram creation that align with event theme and strategy.
- Develop and maintain the Touch Marketing Playbook outlining standard operating procedures, best practices, and templates for various event sizes and experiences.
- Create and manage detailed project plans for each event, including timelines, milestones, and rollout plans.
- Develop, gain leadership alignment, and execute merchandising plans within events and assigned channels.
- Drive live-set testing of devices, visual elements, and security to ensure successful GTM execution based on planograms and design renderings. Identify gaps and seek solutions with cross-functional partners as needed.
- Develop knowledge of security device parts, functions, and installation requirements for assigned channels and update the Visual Merchandising Portal to align with event and channel needs.
- Responsible for event and reset deployment communications, including instructions and packlists.
- Create efficiencies with existing processes, improving implementation, and innovating merchandising execution to drive engagement and sales.
REQUIRED EXPERIENCE:
- Bachelor's Degree with 8-10+ years’ experience in events planning, visual merchandising, or project management
- Experience in visual merchandising and retail operations in a corporate environment
- Leading and managing event planning and coordination
- Expertise in assessing and reporting on event success and ROI
- Experience in leading and executing retail merchandising strategies
SKILLS AND QUALIFICATIONS:
- Strong aesthetic, visual design, communication, and presentation skills
- Proficient in developing presentations using Word, Excel, and PowerPoint
- Ability to assess event success and ROI, with experience in post-event reporting and analysis
- Experience leading cross-functional teams and managing event coordinators or planners
- Building relationships with key internal and external cross-functional partners
- Working with a variety of vendors and suppliers
- Experience in strategic event planning aligned with organizational goals
Top skills:
- 1. Strategic thinking, the ability to develop and implement comprehensive event strategies that align with the organizations goals and objectives.
- 2. Project management, project management skills are essential for overseeing the planning, execution and evaluation of events.
- 3. Communication and relationship building, excellent communication skills are crucial for effectively communicating with internal and external stakeholders, including executive leaders, cross-functional teams, and internal and external partners.
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