Event Strategy and Planning Manager

1 week ago


Plano, United States ektello Full time

**W2 Contract**Plano, TX**ONSITE**$38-43/hr**


Top skills:

  • Strategic thinking, the ability to develop and implement comprehensive event strategies that align with the organization’s goals and objectives.
  • Project management, project management skills are essential for overseeing the planning, execution and evaluation of events.
  • Communication and relationship building, excellent communication skills are crucial for effectively communicating with internal and external stakeholders, including executive leaders, cross-functional teams, and internal and external partners.

Responsibilities:

  • Lead the communication plans that support Touch Marketing events execution with internal and external partners, including pre-event planning, day to day tracking and post-event debriefs, to ensure alignment and gather feedback.
  • Communicate to executive leaders regularly on event plans, updates, results and provide insights and recommendations for future events.
  • Lead post-event evaluations to assess the success and identify areas for improvement.
  • Create and implement planograms and floorplans within our client’s Visual Merchandising Portal (VMP) that support Touch Marketing event strategy and execution.
  • Manage the coordination of event logistics, including event selection, asset and fixture transportation and location accommodations required to support a successful event
  • Manage and drive product prioritization to be used in the visual storytelling and planogram creation that align with event theme and strategy.
  • Develop and maintain the Touch Marketing Playbook outlining standard operating procedures, best practices, and templates for various event sizes and experiences.
  • Create and manage detailed project plans for each event, including timelines, milestones and rollout plans.
  • Develop, gain leadership alignment and execute merchandising plans within events and assigned channel.
  • Drive live-set testing of devices, visual elements and security to ensure successful GTM execution based on planograms and design renderings. Identify gaps. Seek out solutions with cross-functional partners when needed.
  • Develop knowledge of security device parts, function and installation requirements for assigned channel and update the Visual Merchandise Portal to align for event and channel needs.
  • Responsible for event and reset deployment communications including instructions and picklists
  • Create efficiencies with existing processes, improving implementation and innovating merchandising execution that drive engagement and sales.

Qualifications:

  • Bachelor's Degree with 8-10+ years’ experience preferably in events planning, visual merchandising, or project management
  • Experience in strategic event planning aligned with organizational goals
  • Ability to assess event success and ROI, with experience in post-event reporting and analysis
  • Leading cross-functional teams in retail merchandising strategies
  • Experience building relationships with key internal and external cross-functional partners
  • Experience working with a variety of vendors and suppliers
  • Experience leading and managing a team of event coordinators or planners
  • Visual Merchandising, and Retail Operation experiences in corporate environment desired
  • Strong aesthetic, visual design, communication and presentation skills
  • Must have demonstrable experience in developing presentations using a variety of PC applications, including Word processing, Excel, and PowerPoint



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