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Event Marketing Analyst
2 months ago
At Toyota, we prioritize the growth of our talented team members. We believe in nurturing our existing associates before seeking new talent for our open roles. If you feel that this position aligns with your career aspirations, we encourage you to explore this opportunity.
Our success is driven by our dedicated people.
Position Overview
Toyota's Marketing Department is in search of a driven and enthusiastic Automotive Events Analyst. This role is crucial for planning and executing auto shows nationwide, along with various industry and consumer events.
Reporting directly to the Auto Show & Special Events Manager, this position plays a vital role in enhancing the visibility and appeal of the Toyota brand by orchestrating over 30 auto shows and consumer events throughout the year.
Key Responsibilities
- Engage with internal teams (e.g., VMAC), Regional Vehicle Marketing, and Demand & Supply Managers, as well as external partners, to ensure the successful execution of auto shows and specialty events (such as Barrett-Jackson, NADA, SEMA) and dealer gatherings.
- Prepare essential documentation to streamline the coordination of auto shows, including travel arrangements for executing events and managing individual event budgets to maintain project scope.
- Oversee credentialing, hotel, and transportation requests for major auto shows and events as necessary.
- Maintain regular communication with key stakeholders to maximize the value of activations and ensure alignment with strategic objectives.
- Identify innovative opportunities to conduct auto show seasons and dealer events more cost-effectively while enhancing the customer experience.
Qualifications
- Proven experience in event planning with a track record of delivering exceptional industry events.
- Strong time management skills are essential.
- Ability to thrive in a fast-paced environment, utilizing interpersonal skills effectively.
- Proficiency in Microsoft Office Suite.
- Experience in experiential marketing activation is a plus.
- Willingness to travel up to 40% of the time.
Preferred Qualifications
- Experience in project management.
What We Offer
During the interview process, our team will share details about our comprehensive benefits and career development opportunities. Highlights include:
- A collaborative work environment built on respect and flexibility.
- Professional development programs to support your career advancement, including tuition reimbursement.
- Discounts on vehicle purchases for team members.
- Access to the Toyota Team Member Lease Vehicle Program (if applicable).
- Comprehensive health and wellness plans for you and your family.
- Flexible work options, including flextime and virtual work (if applicable).
- A robust 401(k) Savings Plan with company matching and annual contributions from Toyota.
- Paid holidays and time off.
- Referral services for prenatal, adoption, childcare, and educational resources.
- Flexible spending accounts.
- Relocation assistance (if applicable).