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Director, Product Marketing
2 months ago
Figma is looking for a team lead to join our Product Marketing team. You’ll be overseeing various product areas and go-to-market strategy for our core audiences. This is an amazing opportunity to help build out the marketing foundation at Figma, work on a quickly innovating product, and be a part of a passionate user community.
This is a full-time role that can be held from one of our US hubs or remotely in the continental United States.
What you’ll do:
- Lead go-to-market strategy and planning for our core design product
- Be a strategic partner to the Product team and contribute to the future of Figma with your expertise in our market, competitors, and customers
- Craft differentiated messaging and positioning informed by user research and insights
- Roll up your sleeves and help lead new product launches and campaigns when needed
- Enable our customer-facing teams to help improve sales efficiency through impactful enablement programs
- Partner with the broader marketing team to execute campaigns that drive new signups, expansion, and/or product adoption
- Build and coach a small team of product marketers; lead with a passion for learning and development
- Help us build PMM team culture and processes—be it better ways to measure success, communicate as a team, share learnings, plan cross-functionally, and more
We’d love to hear from you if you have:
- 10+ years in product marketing or a related role in the Saas industry
- 4+ years hiring, coaching, and managing direct report(s)
- Demonstrated ability to learn new products and industries—unafraid to dive into the nitty gritty technical details
- Direct experience writing messaging, positioning and author on-brand end-user content
- A data-driven approach to your work and the ability to champion the customer and experience in shaping customer insights and research
- Demonstrated track record of being able to lead partners at all levels, from individual contributors to senior executives. Must have experience driving executive-level conversations.
While it’s not required, it’s an added plus if you have
- Experience working on Design tools
- Knowledge of technical details of workflow products
- A track record of launching products fast, while also delivering impact