Director of Product Marketing, US
4 weeks ago
Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 100,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.
Proudly founded in Melbourne, we have a team of over 1,500 of the brightest and most innovative people in tech located across more than 20 offices across the globe. Valued at US$5.6 billion and backed by world-leading investors including Sequoia, Lone Pine, Greenoaks, DST Global, Salesforce Ventures and Mastercard, Airwallex is leading the charge in building the global payments and financial platform of the future. If you're ready to do the most ambitious work of your career, join us.
What you’ll do
Reporting to the VP of Global Marketing, you will lead a high-performing global Product Marketing team focused on our Business Account, Spend Management, and Treasury solutions. You will use customer and competitor insights to shape the Airwallex value proposition for these product lines, evolving it as we launch new products and features and communicating it to prospects, partners, and customers. You will bring deep experience of B2B Product Marketing in either SaaS or FinTech and have the ability to translate a suite of technical products into a simple and compelling solutions narrative. You will be intimately familiar with the product launch process and will take a high degree of ownership from insights generation all the way to early go-to-market motions.
You will join the Airwallex Marketing team during a critical period. We are building a team that blends global consistency in process, tooling, and methodology with local flexibility and speed in execution. This will be a senior hire on the Global Marketing team and we’re looking for a resourceful, creative go-getter who is eager to help shape the next phase of our growth.
Responsibilities:
- Help to build Product Marketing as a global discipline at Airwallex, hiring top-class PMMs and establishing a high-functioning team.
- Develop a compelling value proposition for various Airwallex product lines, working closely with our Product, Commercial, and Strategy teams.
- Have a deep understanding of audience segments and customer personas, and effectively adapt our core product and commercial messaging.
- Develop and own our playbook for driving adoption of various new products and features, working closely with colleagues across Marketing and Sales.
- Be responsible for the creation of collateral and enablement materials that help our commercial teams articulate our differentiated value.
- Surface customer and competitor insights that enrich our understanding of the Airwallex product and of our buyer personas.
- Actively contribute to projects related to pricing and bundling, craft value-based narratives, and drive adoption of premium tiers.
Who you are
We're looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have, but are not mandatory.
Minimum qualifications:
- 15+ years of Marketing experience, with a strong focus on B2B Product Marketing.
- Track record of building and leading high performance teams, focused on outcomes.
- Strong analytical skills, a data driven orientation, and uncompromising attention to detail.
- Exceptional communication and collaboration skills, both internally and externally.
- An ability to thrive under pressure, navigate ambiguity, and remain adaptable.
- An entrepreneurial mindset and a willingness to get your hands dirty.
- Deep intellectual curiosity to understand customer problems and know we can help.
- An appreciation of the balance between global scale and local nuance.
Preferred qualifications:
- Familiarity with Marketing SaaS or Fintech offerings, especially those with tiered subscription models.
- Experience building Product Marketing roadmaps in a complex, multi-product environment.
- Proven success building a Product Marketing team from the ground up.
Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.
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