![OpenGov](https://media.trabajo.org/img/noimg.jpg)
Senior Director of Product Marketing
4 weeks ago
Responsibilities:
- Develop and execute product marketing strategies to achieve business objectives and drive market leadership.
- Define compelling messaging and positioning that differentiates OpenGov's products in the marketplace.
- Ongoing ownership of pricing, packaging, and key messages to maintain the success of current products, and launch new products in the market
- Manage a team of results-drive product marketing managers, including effective prioritization, coaching, and accountability
- Partner with the enablement team to train field sales, customer success, and partner teams on messaging, key differentiation, and how to convey the value of OpenGov
- Lead the go-to-market planning and execution for product launches and updates, working closely with product management, sales, and marketing teams.
- Conduct market research and analysis to understand customer needs, market trends, and competitive landscape.
- Create high-impact marketing collateral, sales tools, and thought leadership content to support demand generation and sales enablement.
- 8+ years experience in product marketing for B2B enterprise software companies
- Strong people leader with a proven track record building and developing teams
- Master story-teller able to distill complex technology into compelling messaging, positioning, and differentiation.
- Experience working closely with sales on enablement initiatives.
- Creative thinking and the ability to see where the market is headed before it gets there
- Ability to drive alignment within marketing, across functions, and with senior leadership
- Strong communication skills and ability to "own the room."
- Project management skills to relentlessly drive initiatives and programs to completion
- Cross-functional collaboration skills and the ability to work in a fast-paced environment
- Ability to understand new markets, solutions, and other information quickly
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