Senior Director of Product Marketing

4 weeks ago

San Francisco, United States OpenGov Full time
OpenGov is home to an exceptional team - passionate about our mission to power more effective and accountable government. By bringing the OpenGov Cloud to our nation's state and local government, we're transforming communities so they can thrive Imagine yourself being able to help small business owners open their doors faster, ensuring our tax dollars are accounted for, creating safer infrastructure, modernizing the permitting process, and assisting with disaster recovery. The work you do here every day has a meaningful impact on people's livesOpenGov is a 2023 Top Workplaces USA award winner and a Forbes America's Best Startup Employer Join our smart, fun, and humble team to experience the most rewarding career of your lifeWe are seeking a dynamic and experienced Senior Director of Product Marketing to lead our product marketing efforts at OpenGov. As the Senior Director, you will be responsible for developing and executing strategic marketing plans that drive awareness, adoption, and revenue growth for our suite of products. This includes go-to-market strategy, positioning, messaging, competitive intelligence, pricing and packaging, product launches, and sales collateral. You will work closely with cross-functional teams, including product management, sales, and customer success, to ensure our messaging and positioning resonate with our target audience and align with company objectives. This senior leadership role will be a primary driver in the commercial success of the OpenGov Cloud.
Responsibilities:
  • Develop and execute product marketing strategies to achieve business objectives and drive market leadership.
  • Define compelling messaging and positioning that differentiates OpenGov's products in the marketplace.
  • Ongoing ownership of pricing, packaging, and key messages to maintain the success of current products, and launch new products in the market
  • Manage a team of results-drive product marketing managers, including effective prioritization, coaching, and accountability
  • Partner with the enablement team to train field sales, customer success, and partner teams on messaging, key differentiation, and how to convey the value of OpenGov
  • Lead the go-to-market planning and execution for product launches and updates, working closely with product management, sales, and marketing teams.
  • Conduct market research and analysis to understand customer needs, market trends, and competitive landscape.
  • Create high-impact marketing collateral, sales tools, and thought leadership content to support demand generation and sales enablement.
Requirements and Preferred Experience
  • 8+ years experience in product marketing for B2B enterprise software companies
  • Strong people leader with a proven track record building and developing teams
  • Master story-teller able to distill complex technology into compelling messaging, positioning, and differentiation.
  • Experience working closely with sales on enablement initiatives.
  • Creative thinking and the ability to see where the market is headed before it gets there
  • Ability to drive alignment within marketing, across functions, and with senior leadership
  • Strong communication skills and ability to "own the room."
  • Project management skills to relentlessly drive initiatives and programs to completion
  • Cross-functional collaboration skills and the ability to work in a fast-paced environment
  • Ability to understand new markets, solutions, and other information quickly
Other Compensation: Bonus eligibleThe final compensation will be determined by a number of factors such as qualifications, expertise, and the candidate's geographical location.What makes OpenGov unique Leadership: CEO Zac Bookman (MPA from Harvard and JD from Yale) is truly a mission-driven CEO. He was named one of the 100 most Intriguing Entrepreneurs by Goldman Sachs, a Tech Pioneer by the World Economic Forum, and SF and Silicon Valley Business Times' 40 under 40 class of 2018 Growth: Record breaking growth with 1,800+ governments (and counting) using our products. Click here to read more. Culture: Winner of 2023 Top Workplaces USA award, Awarded Top 25 Cloud Companies to Work For, Winner of Forbes 2022 Best Startup Employers, 50 Best Workplaces award. Check out our Careers Video Perks: 90% paid Medical/Dental/Vision premium for employees, fully paid Life and Short/Long term disability insurance, Unlimited PTO, Parental Leave policy, annual wellness stipend, anniversary awards, and more Product: Named to the GovTech 100 (seven consecutive years), we are the leader in cloud software for our nation's cities, counties, and state agencies. Mission Driven: We are a technology company with a passion for the mission. We're powering more effective and accountable government.Come join us and make a positive social impactOpenGov is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. #J-18808-Ljbffr

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