Director, Product Marketing

2 weeks ago

San Francisco, United States Tangerinesearch Full time

Our client is a workplace intelligence platform that delivers real-time insights on how to optimize indoor spaces and buildings to improve workforce productivity, right-size real estate portfolios, and create operational efficiencies, including reducing energy costs. Our client’s industry-leading risk model recommends mobile and autonomous UV disinfection where risk is high, to achieve effectiveness while reducing chemical usage and waste, and reducing carbon emissions to achieve sustainability goals. Our client’s platform is instantly accessible, easy to use, and scalable across every kind of space, enabling health systems, commercial real estate, cities, public services, and educational systems to prepare today’s buildings to meet tomorrow's challenges.


About You
  • Excellent product marketer, with deep domain expertise in messaging and positioning, ideally at the intersection of SaaS and IoT enabled devices
  • Knowledgeable or curious about AI, property tech, smart buildings, CRE space, energy management, and data-driven products
  • Great at crafting clever, attention-grabbing content, while also driving it home with the goods — technical analysis, guidance, and how-to details that are actually useful and build trust with our key audiences
  • Dynamic and confident; able to lead, influence, set goals, communicate, and drive projects across cross-functional teams and the company
  • Data-driven and a strategic problem solver
Your Responsibilities
  • Driving product marketing efforts, including positioning, messaging, brand voice, competitive analysis, go-to-market strategy, storytelling, and product launches; support integrated marketing and demand campaigns
  • Defining and communicating value propositions that differentiate us, winning the hearts and minds of customers, analysts, stakeholders, and their organizations
  • Overseeing and producing exceptional external-facing content, including core collateral, customer stories, webinars, videos, and more
  • Promoting strong feedback loops with the product, sales, and customer success teams
  • Training our sales teams on how to sell our solutions and grow the business
  • Influencing the product roadmap based on a complete understanding of the buyer, how they buy, and needs
  • Analyzing how potential partner relationships contribute to product growth, recommending partner growth strategies, and leading partner go-to-market activities
  • Speaking at events and conferences
Important Success Factors
  • A sharp, rigorous and innovative thinker who can operate successfully among very bright, progressive, and charismatic people. A hands-on team player who possesses superior interpersonal and communications skills
  • An individual with a strong work ethic who will flourish in a lean, action-oriented organization. Someone with well-developed entrepreneurial instincts who prefers a flat management structure and a dynamic, often fluid, business environment
  • The ability to quickly grasp the business and economic issues of a situation and develop the best solution; find creative ways to solve complex issues among demanding parties and achieve “win-win” resolutions
  • A bright and articulate individual with the courage of his/her convictions. An individual who is not afraid to try new approaches and/or challenge superiors and peers. Someone who thrives in an organization where their business judgments and actions have a meaningful impact on the fates and fortunes of the organization
  • The proven ability to respond effectively to market direction, customer needs and major competitors’ positions by providing timely customer feedback to executive staff and product development
  • Adept and comfortable at analyzing and synthesizing data in order to shape, develop and direct strategic business and sales plans
  • Excellent written and verbal communication skills including the ability to confidently present to customers and engage effectively and credibly
  • A culture keeper, who contributes positively in a team environment and enjoys collaborating and influencing teammates at all levels across functions
  • 7-10 years of product marketing experience, including experience with the smart buildings space, enterprise SaaS, and data products
  • BA/BS Degree in a technical or business field required, MBA preferable
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