Director of Product Marketing
4 weeks ago
About Our Client
Our client is a rapidly growing global HR technology company revolutionizing the industry with their cutting-edge cloud-based solutions. They offer a comprehensive platform designed to streamline and enhance various HR processes, making it easier for organizations to manage their workforce effectively. With a strong emphasis on user experience and innovation, this company serves a diverse range of industries and has a global presence. They are known for their dynamic work environment and commitment to fostering a culture of continuous learning and development.
Job Description
- Develop product messaging that differentiates the company from others in the market. Conduct a thorough competitor study to identify and communicate product differentiation.
- Communicate the benefits of our product to the sales team and develop sales tools that facilitate the selling process.
- Conceptualize topics, strategies and communications to maximize visibility and conversion at conferences, roundtables and product marketing webinars.
- Through interviews, surveys, product usage data and customer interactions, gain insights into how the customers are leveraging the products to succeed at their Human Capital agenda and communicate it to the target audience through diverse and functionally deep case studies.
- Partner with relevant 3rd parties and knowledge leaders to deliver research-based content and whitepapers that would evangelize the new features launched by the company.
- Ideate and execute campaigns in digital and offline platforms to promote the value of the product.
The Successful Applicant
- You have 7-10 years of experience in a product/marketing function targeting B2B enterprises.
- 3+ years of experience in the HR Tech SaaS ecosystem.
- You're comfortable getting your hands dirty with technology, product, information security, infrastructure and more.
- You're good at measuring, analyzing and understanding key SaaS metrics.
- Please note that this is just an indicative set of guidelines designed to help us streamline our efforts to find the right candidate and by no means is exhaustive or mandatory. If you think that you're a good fit for the role, despite not fitting in some of the boxes, we really don't want to miss a chance to speak with you.
What's on Offer
This is a remote opportunity for someone based in San Francisco or New York. A chance to be a part of the growth for the company in the US from the foundation. This means career growth, cross-cultural global exposure with independence & freedom to choose your own path. As initial hires in a new geography, you get an opportunity to work directly with founders, strategizing and brainstorming together as you expand within the US market.
The company is offering competitive benefits including a great 401k plan and a comprehensive medical insurance plan for you and your dependents. They also have a meritocratic Employee Stock Options (ESOPs) policy with an annual grant to top performers.
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