Senior Manager

2 months ago

San Francisco, United States Aquent Full time
Senior Manager - Marketing Performance (B2B)

San Bruno, CA or Hoboken, NJ (onsite 3x week)

We are seeking a highly skilled and experienced Senior Manager of Marketing Performance to join our dynamic Seller Marketing and Education team. In this pivotal role, you will shape the marketing analytics strategy and establish the operational groundwork to maximize marketing effectiveness. You will work with cross-functional partners to inform Seller Marketing, Education, and GTM strategies, optimize product marketing campaigns, and support the growth of our online marketplace platform. The ideal candidate will possess strong analytical skills, a deep understanding of product marketing metrics, and the ability to translate data insights into actionable strategies.

B2B/SaaS industry experience is strongly desired. This role has no direct reports but is VERY cross-functional with other departments and requires excellent verbal communication skills and the ability to present to leadership.

Preferred Qualifications:

  1. Bachelor’s degree in a quantitative field (e.g., Statistics, Mathematics, Computer Science, Economics, or related field)
  2. 7+ years of experience in Product Marketing Analytics in an enterprise environment
  3. Proficiency with Business Intelligence tools such as Tableau, Looker, etc., Ad Tech/Mar Tech platforms including HubSpot, Salesforce + Marketing Cloud, Google Analytics 4, Mixpanel, etc.
  4. Experience with marketing segmentation
  5. Experience with high-impact AI/ML models
  6. Experience with analysis for marketing communications channels such as email, SMS, in-app messaging is a must
  7. B2B experience is a plus
  8. Excellent communication and interpersonal skills, with the ability to translate complex data into actionable business insights.
  9. Strategic thinking with strong problem-solving ability
  10. Collaborative work ethic as partnership with stakeholders at all levels is key
  11. Ability to move fast, in an often ambiguous and fluid environment

You’re a results-oriented and data-driven professional determined to deliver business growth through actionable insights and recommendations. You are a strategic thinker and a problem-solver passionate about B2B marketing performance and effectiveness. You’re a cross-functional leader and collaborator capable of aligning multiple teams on a consistent approach to tracking and measuring marketing campaigns.

RESPONSIBILITIES

Leadership and Strategy:

  1. Develop and execute a comprehensive marketing performance strategy that supports marketing and GTM decision-making and optimization, aligning with overall business goals.
  2. Collaborate with senior leadership to set performance targets and key performance indicators (KPIs) for marketing initiatives.
  3. Partner with Product and Analytics teams to build and maintain marketing analytics data infrastructure for real-time measurement and reporting.
  4. Develop and leverage predictive modeling and machine learning to forecast trends and seller behavior, informing marketing activations for product adoption.

Data Analysis and Insights:

  1. Oversee the collection, analysis, and interpretation of marketing data from various channels (email, SMS, in-app messaging, website, and content marketing) and campaigns.
  2. Develop and refine attribution models to accurately assess the contribution of different marketing channels and campaigns to overall performance and business outcomes.
  3. Partner with cross-functional stakeholders on data harmonization and governance, ensuring data accuracy, integrity, and security in all marketing performance activities.

Campaign Tracking and Reporting:

  1. Develop and implement robust tracking mechanisms for all marketing campaigns.
  2. Ensure consistent application and management of UTM parameters to facilitate accurate tracking.
  3. Prepare regular campaign reports for leadership and key stakeholders.

Performance Optimization:

  1. Implement and manage marketing performance dashboards, reports, and visualization tools to track and communicate the impact of various marketing touchpoints on product adoption and subsequent business outcomes (e.g., GMV, SKU count, M/B Score, Delivery Speed).
  2. Conduct regular performance reviews and deep-dive analyses to identify areas for improvement, providing actionable insights and recommendations to improve seller reach and drive higher engagement with Marketplace tools and solutions.
  3. Lead A/B testing and experimentation efforts to continuously refine marketing strategies and tactics.

Collaboration and Influence:

  1. Partner with Seller Marketing and GTM leaders to understand business challenges and develop data-driven solutions.
  2. Communicate complex analytical results and insights in a clear and compelling manner to stakeholders at all levels.
  3. Influence strategic decisions through a deep understanding of data and analytics.

Data Governance:

  1. Stay abreast of the latest trends and advancements in marketing analytics and data science.
  2. Evaluate and recommend new tools, technologies, and methodologies to improve the team’s capabilities and efficiency.
  3. Collaborate with Analytics, Product, and Engineering teams to enhance data infrastructure and analytics platforms.

Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.

Client Description

Online Marketplace

Other Requirements

***MUST be able to work onsite 3x per week in San Bruno, CA or Hoboken, NJ***

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