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GTM Product Marketing Director
2 months ago
We're a global leader in customer relationship management (CRM) and enterprise software, empowering businesses to connect with customers in a whole new way. Our mission is to help companies across every industry blaze new trails and drive growth through innovative technology and customer-centric solutions.
As a Product Marketing Director at Salesforce, you'll be part of a dynamic team that crafts inspirational stories and delivers groundbreaking product demos to people around the world. You'll develop product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement that drive relevant content, sales pipeline, and new customers.
Role DescriptionWe're seeking a self-starting, team-oriented, and passionate Product Marketing leader to own the GTM strategy for our cloud-based products. You'll be the voice of sales, translating the needs of our customers across marketing, sales enablement, product, and field teams. You'll impact a wide variety of initiatives that support pipeline generation and drive deals to close for our teams.
The ideal candidate will have a passion for navigating ambiguity, driving clarity, influencing, and potentially managing a team. You'll have demonstrable expertise in all areas of product marketing, including product positioning & messaging, planning and segmentation, customer & competitive intelligence, and more.
Responsibilities- Develop and execute a comprehensive GTM strategy for our cloud-based products, aligning with global distribution leaders and driving marketing and sales alignment.
- Build a product enablement strategy that effectively communicates the value proposition to sales and customers, driving repeatable sales plays and high-quality content.
- Partner closely with the strategic events team to ensure our products show up effectively across 3rd party and proprietary events.
- Lead your team to define differentiated, clear, and customer-centric narrative, value props, positioning, and messaging that drive sales and customer engagement.
- Develop, package, and deliver relevant sales training material, making it easy for sales to understand our product offerings and drive growth.
- Define and deliver thought leadership content, webinars, blogs, events, and case studies that drive the message and support marketing campaigns.
- Confidently deliver presentations to audiences of all sizes, showcasing your expertise and influencing key stakeholders.
- 9 years of experience in product marketing, sales, or go-to-market background, with a proven track record of driving growth and customer engagement.
- Experience leading and inspiring a team of marketers, with a passion for innovation and customer-centricity.
- Excellent communication skills and the ability to present to executive leaders, cross-functional partners, and customers.
- Expertise in creating strong working relationships with cross-functional teams and aligning with global stakeholders.
- Ability to use data and analytics to drive decision-making and set measurable marketing metrics.
- Ability to strategize and craft compelling messaging and positioning for technology products.
- Experience with the Salesforce products and/or other SaaS and B2B technology platforms.
- Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity.
- A winning attitude that inspires optimism, fun, and the desire to always be learning.
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