Director, Product Marketing

Fastly helps people stay better connected with the things they love. Fastly’s edge cloud platform enables customers to create great digital experiences quickly, securely, and reliably by processing, serving, and securing our customers’ applications as close to their end-users as possible — at the edge of the Internet. The platform is designed to take advantage of the modern internet, to be programmable, and to support agile software development. Fastly’s customers include many of the world’s most prominent companies, including Vimeo, Pinterest, The New York Times, and GitHub.

We're building a more trustworthy Internet. Come join us.

Posting Open Date: August 29, 2024

Anticipated Posting Close Date*: September 29, 2024

*Job posting may close early due to the volume of applicants.

Director, Product Marketing - Security

As a Director of Product Marketing for Security, you will be a key player in the growth of our security portfolio. You will effectively position and evangelize the value of our security products to customers and prospects – from software engineers through C-suite tech leaders – and across the market, including to partners, analysts, and press. Leading a team of talented security product marketers, you will collaborate with key stakeholders across product management, sales, sales engineering, and various marketing functions. This role reports to our VP of Product Marketing and requires prior product marketing expertise in infrastructure software, excellent communication skills, and strong technical acumen.

What You'll Do:

• Work with key stakeholders to create a go-to-market strategy that drives accelerated growth across Fastly’s security portfolio with tangible success outcomes.
• Develop a deep understanding of our target audience (goals, constraints, responsibilities), key pain points, Fastly’s unique value propositions, and the competitive landscape.
• Empathize with and understand the technical, “on-the-ground” challenges our customers face, communicating the value of our security portfolio through the customer’s perspective and in their language.
• Lead your team in creating messaging, collateral, and sales training while continually iterating to improve. Provide meaningful guidance and feedback on your team’s work while also owning core deliverables yourself.
• Work with our Content Marketing and Corporate Communications teams to support ongoing thought leadership initiatives for security.
• Partner closely with our Analyst Relations team to build and deliver compelling analyst pitches while also driving responses for tier one analyst surveys.
• Work with technical experts across our Product Management and Security Research teams to build consumable content that resonates with a highly technical audience.
• Partner with our Marketing Operations team to monitor and report out on the success of our security go-to-market efforts on a quarterly basis, driving provable improvements on an ongoing basis.
• Coach, mentor and develop your team.

What We're Looking For:

• 12+ years of high tech product marketing experience with 3+ years of management experience.
• Infrastructure software product marketing experience a must - application security, cloud security, and experience supporting a platform offering all a strong plus.
• Excellent written and verbal communication skills with the ability to communicate effectively with senior leadership, analysts, and a highly technical customer base.
• Prior experience translating technical concepts and descriptions into compelling value propositions for different audiences; ability to see through buzzwords and distill differentiators into clear, concise prose.
• Ability to think creatively and come up with novel concepts for engaging customers; willing to try bold experiments to learn and iterate.
• Ruthless focus on empirical evidence to evaluate efficacy and optimize for ROI on efforts.
• Ability to use infrastructure software products “hands-on” and support GTM efforts as a user tester.
• Understanding of complex enterprise sales cycles and B2B SaaS packaging.
• Proven track record of execution on key initiatives/programs.
• Proficiency in Marketo, Salesforce & reporting tools like Looker.
• Bachelor's degree in Marketing, Communications, Business, or a related field.

Work Location & Travel Requirements:

This position is open to the following preferred office locations:

• San Francisco - this role will be hybrid, going into the office 2-3 days/week.

Fastly currently embraces a largely hybrid model for most roles which allows employees flexibility to split their time between the office and home.

This position may require travel as required by your role or requested by your manager.

Salary:

The estimated salary range for this position is $211,370 to $264,220. Starting salary may vary based on permissible, non-discriminatory factors such as experience, skills, qualifications, and location. This role may be eligible to participate in Fastly’s equity and discretionary bonus programs.

Benefits:

We care about you. Fastly works hard to create a positive environment for our employees, and we think your life outside of work is important too. We support our teams with great benefits that start on the first day of your employment with Fastly. Curious about our offerings?

We offer a comprehensive benefits package including medical, dental, and vision insurance. Family planning, mental health support along with Employee Assistance Program, Insurance (Life, Disability, and Accident), a Flexible Vacation policy and up to 18 days of accrued paid sick leave are there to help support our employees. We also offer 401(k) (including company match) and an Employee Stock Purchase Program. For 2024, we offer 10 paid local holidays, 11 paid company wellness days.

Why Fastly?

• We have a huge impact. Fastly is a small company with a big reach. Not only do our customers have a tremendous user base, but we also support a growing number of open source projects and initiatives. Outside of code, employees are encouraged to share causes close to their heart with others so we can help lend a supportive hand.
• We love distributed teams. Fastly’s home-base is in San Francisco, but we have multiple offices and employees sprinkled around the globe. As a new hire, you will be able to attend our IN-PERSON new hire orientation in our San Francisco office It is an exciting week-long experience that we offer to new employees to build connections with colleagues across Fastly, participate in hands-on learning opportunities, and immerse yourself in our culture firsthand.
• We value diversity. Growing and maintaining our inclusive and diverse team matters to us. We are committed to being a company where our employees feel comfortable bringing their authentic selves to work and have the ability to be successful -- every day.
• We are passionate. Fastly is chock full of passionate people and we’re not ‘one size fits all’. Fastly employs authors, pilots, skiers, parents (of humans and animals), makeup geeks, coffee connoisseurs, and more. We love employees for who they are and what they are passionate about.

We’re always looking for humble, sharp, and creative folks to join the Fastly team. If you think you might be a fit please apply A fully completed application and resume or CV are required when applying.