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Product Marketing Director

2 months ago

San Jose California, United States Renesas Electronics Full time
About the Role

We are seeking a highly skilled and experienced Product Marketing Director to lead our team in developing and executing strategic marketing initiatives for our GreenPAK and AnalogPAK families of products.

Key Responsibilities
  • Strategic Planning: Develop and propose marketing efforts for the new product introduction of programmable mixed-signal products, aligning with business goals and market trends.
  • Product Positioning and Messaging: Define and communicate compelling product positioning and messaging that differentiates our programmable mixed-signal products in the market.
  • Go-to-Market Strategy: Drive the go-to-market strategy for new product launches, including pricing, distribution channels, sales enablement, and promotional campaigns.
  • Collaboration and Team Leadership: Collaborate with sales teams to develop effective sales strategies and support customer acquisition and retention efforts, while leading and mentoring a team of product marketing professionals.
  • Market Research and Analysis: Analyze market data and customer feedback to make data-driven decisions and drive product roadmap priorities.
  • Customer Engagement: Build and maintain strong relationships with key customers and partners, gathering customer insights through surveys, interviews, and feedback sessions to inform product development and marketing strategies.
About Renesas Electronics

Renesas Electronics is a leading global semiconductor company that provides innovative solutions for a wide range of applications, including consumer, communication, computing, data center, industrial, and automotive applications.