Principal Product Marketing Manager

5 days ago


San Francisco, United States Maisa Full time
About Maisa

maisa AI is a B2B AI SaaS startup providing a horizontal platform that enables companies and knowledge workers to create and manage their Digital Workforce of Autonomous AI Workers. These workers operate 24/7, handling end-to-end jobs and mission-critical processes with unparalleled traceability, explainability and consistent quality. No hallucinations

We're revolutionizing productivity through cutting-edge AI technology.

## The Role

We're seeking a hands-on Principal Product Marketing Manager to lead our go-to-market efforts and drive our product-led growth strategy. Reporting directly to the COO, you'll play a crucial role in shaping our marketing vision and execution in our fast-paced, Founder Mode startup.

## Key Responsibilities

  • Develop and implement GTM strategies for our AI platform

  • Lead product-led growth initiatives and content marketing efforts

  • Create compelling product messaging and marketing assets (white papers, case studies, blog posts)

  • Define Ideal Customer Profiles (ICPs) and buyer personas, and develop comprehensive buyer graphs

  • Map customer journeys and design full-funnel (top, middle, bottom) marketing campaigns

  • Collaborate with influencers and industry experts to amplify our reach

  • Conduct market research and competitive analysis

  • Provide strategic guidance to global and local MarCom teams

  • Analyze marketing performance and optimize strategies

  • Contribute to overall company strategy and growth initiatives

## Qualifications

  • 7+ years of experience in product marketing, preferably in B2B SaaS or AI/ML

  • Proven track record in GTM strategies and product launches

  • Strong understanding of product-led growth methodologies

  • Experience in customer journey mapping and full-funnel campaign development

  • Excellent content creation and storytelling skills

  • Data-driven approach with strong analytical abilities

  • Self-starter mentality; ability to thrive in a startup environment

  • Bachelor's degree in Marketing, Business, or related field; MBA is a plus

## What We Offer

  • Opportunity to shape the future of work through AI technology

  • Flat organization with direct access to leadership

  • Competitive salary and equity package

  • Remote-first culture with flexible hours

  • Continuous learning in AI and emerging technologies

If you're passionate about AI, marketing, and making a significant impact through hands-on work, we want to hear from you

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