Principal Customer Marketing Manager

1 day ago

San Francisco, United States 6Sense Full time

The Role: Principal Customer Marketing Manager

The Opportunity:

We are seeking a skilled and experienced Principal Customer Marketing Manager to drive impactful strategies aimed at retaining customers, boosting usage, increasing adoption, and minimizing churn. In this role, you will be responsible for planning, executing, and measuring programmatic initiatives while leveraging 6sense tools and data to optimize customer retention efforts. You'll collaborate closely with cross-functional teams, including Marketing, Customer Success, Operations, Product Marketing, Product Management, and Adoption BDRs, to ensure alignment and maximize effectiveness.

Key Responsibilities:

Play Strategy, Management, and Execution:

  • Develop and execute customer-centric marketing plays across multiple channels including email, digital, social, direct mail, webinars, and events that increase adoption and usage, and reduce churn.
  • Align with broader customer marketing team to ensure each customer channel is leveraged as appropriate to activate the strategy of each play.
  • Create and manage detailed plans, including objectives, KPIs, target audiences, messaging, channels, stakeholders, and key milestones.
  • Oversee the end-to-end execution of plays, from planning and development to launch and post-campaign analysis.
  • Project manage workstreams and key milestones to ensure delivery; communicate throughout the planning process with cross-functional stakeholders, collect feedback and input, and lead decision-making processes.
  • Manage campaign budgets, timelines, and resources effectively.

Customer Insights, Analysis, and Optimization:

  • Leverage the 6sense platform and predictive insights to understand customer behaviors, needs, and trends.
  • Utilize customer insights and data to inform play strategies to increase usage and adoption while proactively addressing at-risk customers.
  • Track and analyze campaign performance metrics, including engagement rates, conversion rates, and ROI.
  • Implement optimization strategies to enhance play effectiveness and achieve desired outcomes.
  • Prepare and present reports on play performance to senior management.

Cross-Functional Collaboration:

  • Work closely with customer success, operations, marketing, and product teams to build buy-in, ensure cohesive planning, unite team members around execution, and rally together around analysis.
  • Collaborate with product teams to ensure alignment between campaign objectives and product offerings.
  • Coordinate with creative and content teams to develop compelling messaging, design, and play themes.
  • Leverage existing assets as much as possible, and where needed, coordinate with cross-functional teams to address content gaps.

Qualifications:

  • Bachelor’s degree in marketing, communications, business administration, or related field.
  • Minimum of 6+ years of experience in Customer Marketing ideally in the B2B SaaS space.
  • Demonstrated accountability for technical areas and processes, with a track record of pushing innovative solutions and improving programs.
  • Proven ability to independently solve complex issues and anticipate weaknesses or future needs in processes, managing prioritization and risk with minimal guidance.
  • Strong leadership and collaboration skills, including the ability to align stakeholders, build consensus, and make operational decisions with executive presence.
  • Expertise across marketing disciplines with the ability to contribute creatively to company goals and unite cross-functional stakeholders using a data-driven approach.
  • Exceptional communication and interpersonal skills.
  • Proficient in using the 6sense platform a plus.

Base Salary Range: $140,936 to $206,707. The base salary range represents the anticipated low and high end of the base salary range for this position. Actual salaries may vary and may be above or below the range based on various factors, including but not limited to work location and experience. The base salary is one component of 6sense’s total compensation package for this position. Other compensation may include a bonus program or commission plan, and stock options if approved by 6sense’s board. In addition, 6sense provides a variety of benefits, including generous health insurance coverage, life, and disability insurance, a 401K employer matching program, paid holidays, self-care days, and paid time off (PTO).

#J-18808-Ljbffr

  • Strategic Customer Marketing Manager

    14 hours ago

    San Francisco, California, United States 6Sense Full time

    Job DescriptionJob Title: Principal Customer Marketing ManagerCompany: 6SenseJob Type: Full-timeLocation: RemoteJob Category: Marketing & SalesAbout Us: 6Sense is a leading provider of AI-powered customer intelligence and engagement solutions. We help businesses drive revenue growth and customer loyalty through data-driven marketing strategies.Job Summary:...

  • Principal Product Marketing Manager

    3 months ago

    San Francisco, United States Abnormal Security Full time

    Job DescriptionJob DescriptionAbout the JobAbnormal Security is hiring a seasoned Principal Product Marketing Manager to champion our Human Behavior AI platform. In this strategic role, you will position Abnormal as an undisputed AI and Cloud Email Security market leader, by crafting compelling messaging, spearheading product launches, and driving market...

  • Principal Product Marketing Manager

    4 days ago

    San Francisco, United States Maisa Full time

    About Maisamaisa AI is a B2B AI SaaS startup providing a horizontal platform that enables companies and knowledge workers to create and manage their Digital Workforce of Autonomous AI Workers. These workers operate 24/7, handling end-to-end jobs and mission-critical processes with unparalleled traceability, explainability and consistent quality. No...

  • Principal Product Marketing Manager

    7 days ago

    San Francisco, United States Maisa Full time

    About Maisa maisa AI is a B2B AI SaaS startup providing a horizontal platform that enables companies and knowledge workers to create and manage their Digital Workforce of Autonomous AI Workers. These workers operate 24/7, handling end-to-end jobs and mission-critical processes with unparalleled traceability, explainability and consistent quality. No...

  • Principal Growth Marketing Manager

    14 hours ago

    San Francisco, United States Viso Trust Full time

    VISO TRUST is the only SaaS third party cyber risk management platform that delivers the security intelligence needed for modern companies to make critical risk decisions at the speed of business. Evaluating the risk of data breaches from third-party relationships is a traditionally complex and time-consuming process that hinders business operations,...

  • Principal Product Marketing Manager, Pricing

    2 months ago

    San Francisco, United States Atlassian Full time

    Working at AtlassianAtlassian is looking for a Principal Product Marketing Manager to join our Platform and Pricing marketing team. Your role will be to steer our Pricing & Packaging GTM efforts across Atlassian, taking a strategic lens to how our product portfolio is priced, packaged, and delivered to maximize customer value and positive business...

  • Principal Technical Product Marketing Manager, Hardware, eero Marketing

    3 weeks ago

    San Francisco, United States Amazon Full time

    Principal Technical Product Marketing Manager, Hardware, eero MarketingJob ID: 2740591 | Amazon.com Services LLCAre you an experienced networking technologist who loves to dive deep to understand customer internet needs, synthesizing data from multiple sources (e.g. industry analysis, analysts, influencers), and combining that with your experience to drive...

  • Marketing Coordinator

    2 weeks ago

    San Francisco, California, United States Society for Marketing Professional Services-SFBAC Full time

    About UsWe are a dynamic and award-winning architecture firm based in San Francisco. Our firm was founded in 1988 around a strong belief in the power of collaboration and community building. We are dedicated to making a positive impact on our clients' success and maximizing the potential of the individuals on our team. Our wide-ranging portfolio of completed...

  • Principal Marketing Manager

    2 weeks ago

    San Francisco, United States Intuit Full time

    OverviewIntuit SMB MediaLabs is a first-of-its kind B2B media network focused solely on small businesses. SMB MediaLabs is powered by the unmatched 1st party business data of Intuit. By leveraging Intuit’s 1st party data, B2B marketers now have the ability to put campaigns in market with not only extreme accuracy but also extreme efficiency. SMB MediaLabs...

  • Principal Marketing Manager

    4 weeks ago

    San Francisco, United States Intuit Full time

    OverviewIntuit SMB MediaLabs is a first-of-its kind B2B media network focused solely on small businesses. SMB MediaLabs is powered by the unmatched 1st party business data of Intuit. By leveraging Intuit’s 1st party data, B2B marketers now have the ability to put campaigns in market with not only extreme accuracy but also extreme efficiency. SMB MediaLabs...

  • Principal Customer Success Manager

    14 hours ago

    San Francisco, California, United States Clari Full time

    About the RoleClari is seeking a highly skilled and experienced Principal Customer Success Manager to join our enterprise team. As a key member of our Customer Success organization, you will be responsible for building and maintaining strong relationships with our enterprise customers, driving adoption and growth, and ensuring their success with our...

  • Customer Marketing Manager

    4 weeks ago

    San Francisco, California, United States Datadog Full time

    Datadog is a leading monitoring and security platform for cloud applications, dedicated to enabling digital transformation and infrastructure monitoring for organizations worldwide. We are currently seeking a passionate Customer Marketing Manager to join our dynamic team.Responsibilities:Identify and target key customers for engagement using data and...

  • Principal Product Marketing Manager

    3 days ago

    San Francisco, United States Adobe Full time

    Our Company Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies...

  • Principal Technical Account Manager, ES

    2 weeks ago

    San Francisco, United States Amazon Full time

    Principal Technical Account Manager, ES - SI - Strategic ISVJob ID: 2687296 | Amazon Web Services, Inc.Sales, Marketing and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team...

  • Principal Product Marketing Manager, Enterprise

    4 weeks ago

    San Francisco, United States Tbwa ChiatDay Inc Full time

    San Francisco, New York City, or RemoteYou’ll join our RollWorks Product Marketing team reporting to our Senior Director, Product Marketing. As our Enterprise PMM, you will oversee inbound and outbound product marketing for our Enterprise category. You’ll research and form a deep understanding of the needs of B2B Enterprise sales and marketing...

  • Principal Customer Success Manager

    4 weeks ago

    San Francisco, United States Checkr Full time

    About Checkr Checkr builds people infrastructure for the future of work. And we believe everyone should have a fair chance to work. That's why we've designed a faster—and fairer—way to screen job seekers. Established in 2014 and valued at $5B, Checkr puts modern technology powered by machine learning in the hands of hiring teams, helping thousands of...

  • Principal Product Manager

    6 days ago

    San Francisco, California, United States DocuSign Full time

    About the RoleWe are seeking an experienced Principal Product Manager to lead the development of our Financial Services product offerings. As a key member of our product management team, you will be responsible for defining and executing the product strategy for our Financial Services customers.Key ResponsibilitiesDevelop and Execute Product Strategy: Define...

  • Principal Product Marketing Manager, Enterprise

    2 weeks ago

    San Francisco, United States NextRoll Inc. Full time

    You'll join our RollWorks Product Marketing team reporting to our Senior Director, Product Marketing. As our Enterprise PMM you will oversee inbound and outbound product marketing for our Enterprise category. You'll research and form a deep understanding of the needs of B2B Enterprise sales and marketing organizations and will craft messaging, positioning,...

  • Principal Product Marketing Manager

    1 month ago

    San Francisco, United States Postman Full time

    About The Team:We’re looking for self-motivated team members who crave a challenge, are obsessed with moving/monitoring metrics that go up and to the right, and want to work on one of the most loved developer products in the world. This PrincipalPMMfeels motivated by being a “do-er”. You thrive in a scrappy environment, have “been there, done...

  • Customer Success Manager

    2 days ago

    San Francisco, California, United States Base Full time

    About the RoleBase is seeking a seasoned Customer Success Manager to join our team. As a Customer Success Manager, you will be responsible for building strong relationships with our customers and serving as their trusted advisor. You will provide guidance and strategic insights to customers on how to effectively leverage our platform to achieve their...