Principal Product Marketing Manager

2 months ago

San Francisco, United States Maisa Full time

About Maisa

maisa AI is a B2B AI SaaS startup providing a horizontal platform that enables companies and knowledge workers to create and manage their Digital Workforce of Autonomous AI Workers. These workers operate 24/7, handling end-to-end jobs and mission-critical processes with unparalleled traceability, explainability and consistent quality. No hallucinations

We're revolutionizing productivity through cutting-edge AI technology.

The Role

We're seeking a hands-on Principal Product Marketing Manager to lead our go-to-market efforts and drive our product-led growth strategy. Reporting directly to the COO, you'll play a crucial role in shaping our marketing vision and execution in our fast-paced, Founder Mode startup.

Key Responsibilities

  1. Develop and implement GTM strategies for our AI platform
  2. Lead product-led growth initiatives and content marketing efforts
  3. Create compelling product messaging and marketing assets (white papers, case studies, blog posts)
  4. Define Ideal Customer Profiles (ICPs) and buyer personas, and develop comprehensive buyer graphs
  5. Map customer journeys and design full-funnel (top, middle, bottom) marketing campaigns
  6. Collaborate with influencers and industry experts to amplify our reach
  7. Conduct market research and competitive analysis
  8. Provide strategic guidance to global and local MarCom teams
  9. Analyze marketing performance and optimize strategies
  10. Contribute to overall company strategy and growth initiatives

Qualifications

  1. 7+ years of experience in product marketing, preferably in B2B SaaS or AI/ML
  2. Proven track record in GTM strategies and product launches
  3. Strong understanding of product-led growth methodologies
  4. Experience in customer journey mapping and full-funnel campaign development
  5. Excellent content creation and storytelling skills
  6. Data-driven approach with strong analytical abilities
  7. Self-starter mentality; ability to thrive in a startup environment
  8. Bachelor's degree in Marketing, Business, or related field; MBA is a plus

What We Offer

  1. Opportunity to shape the future of work through AI technology
  2. Flat organization with direct access to leadership
  3. Competitive salary and equity package
  4. Remote-first culture with flexible hours
  5. Continuous learning in AI and emerging technologies

If you're passionate about AI, marketing, and making a significant impact through hands-on work, we want to hear from you

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