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Digital Engagement Manager
1 month ago
Job Title: Digital Engagement Manager
Job Summary: The Digital Engagement Manager is responsible for developing and executing digital strategies to enhance online engagement with key stakeholders. This role involves managing digital platforms, creating content, and implementing campaigns that drive online interaction and support organizational goals. The ideal candidate will have strong digital marketing skills, creativity, and experience in managing online communities and campaigns.
Responsibilities:
- Develop and implement comprehensive digital engagement strategies.
- Manage and oversee the organization's digital platforms, including websites, social media channels, and email marketing.
- Create, curate, and distribute engaging content across digital channels to drive interaction and engagement.
- Plan and execute digital campaigns to support organizational goals and initiatives.
- Monitor and analyze the effectiveness of digital engagement activities, providing insights and recommendations for improvement.
- Collaborate with internal teams to ensure cohesive and aligned digital engagement efforts.
- Prepare and present reports on digital engagement activities, outcomes, and metrics to senior leadership.
- Stay informed about digital marketing trends and best practices to continuously improve digital engagement strategies.
- Manage digital engagement-related budgets and resources effectively.
Qualifications:
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- Minimum of 5 years of experience in digital marketing, digital engagement, or a related role.
- Strong knowledge of digital marketing strategies, tools, and platforms.
- Excellent content creation and curation skills.
- Proven experience in managing social media channels, websites, and email marketing campaigns.
- Strong analytical skills to assess digital engagement effectiveness and impact.
- Proficiency in digital marketing tools and analytics platforms (e.g., Google Analytics, Hootsuite, Mailchimp).
- Excellent communication, presentation, and interpersonal abilities.
- Ability to think creatively and innovatively to drive digital engagement.
- Ability to work independently and collaboratively in a fast-paced environment.