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Brand Engagement Manager

2 months ago


Austin, Texas, United States GSD&M Full time
About the Role

We are seeking a highly skilled and creative Digital Media Specialist to join our team at GSD&M. As a key member of our Consumer Engagement Group, you will be responsible for bringing our brand's social media program to life in-platform, with supervision.

Key Responsibilities
  • Content Creation: Develop and implement a comprehensive content strategy that showcases our brand's personality and values.
  • Social Media Management: Manage the day-to-day brand activity on social channels, including scheduling and posting content, responding to comments and messages, and monitoring engagement metrics.
  • Community Management: Collaborate with the community management team to develop and implement a community engagement strategy that fosters a positive and supportive online environment.
  • Brand Voice and Guidelines: Develop and maintain our brand's social media voice and guidelines, ensuring consistency across all social channels.
  • Analytics and Reporting: Monitor and analyze social media performance data to inform content strategy and optimization.
Requirements
  • Passion for Social Media: A deep understanding of the social media landscape and a passion for staying up-to-date on the latest trends and best practices.
  • Content Creation Skills: Excellent writing and content creation skills, with the ability to develop engaging and creative content that resonates with our target audience.
  • Communication Skills: Strong communication and interpersonal skills, with the ability to collaborate with cross-functional teams and stakeholders.
  • Attention to Detail: A high level of attention to detail and organizational skills, with the ability to manage multiple projects and deadlines.