Associate Media Director

6 days ago

Chicago, United States Paco Communications, Inc. Full time
Job DescriptionJob Description

At PACO COLLECTIVE, we build brands. Brands that breathe inclusivity and diversity. Brands that live, experience, and connect with the audiences that they serve. Because our mission is to create work that’s not only relevant to the various cultures that we are a part of, but work that also helps strengthen our communities, while reinventing the consumer experience to create change that really matters. And the way we are going to accomplish this is by challenging the status quo, the way we think, and the way we do things, over, and over again. That’s our way.

We are a collective of creators, thinkers, and strategists; made up of people from all backgrounds and cultures working together to harness creativity, culture and innovation to drive value for our clients while having fun doing it. A place where we value our people above anything else, where we embrace free thinking and the opportunity to make mistakes and learn from it. A place that values the constant pursuit of creating the possible and the impossible. Because we are all one, and as one we move forward.

We’ve also been voted Best Place to Work five years in a row, and of course, we are going for more, with a benefits package that some of the big networks can’t afford to offer.

We are seeking an Associate Media Director to join the team for a three-month temporary assignment period.

Position Summary:

As an Associate Media Director (AMD), you are excited to put your passion for strategic marketing concepts, practices, and programs to the test. The management, leadership, and evolution of all media is on your shoulders—but your strong knowledge of integrated marketing has you covered. You're a strategic thinker who can identify opportunities—across multidisciplinary teams—to drive successful solutions for a brand's needs. Networking both internally and externally with partner agencies and vendors isn't a problem for you. And you're always relentlessly pursuing new opportunities, approaches, and channels across the traditional and digital realm.

Essential Functions:

  • Define, manage, and execute in-depth media strategy.
  • Build strong client relationships while up-selling and cross-selling to grow business.
  • Identify high impact opportunities for developing breakthrough customer insights.
  • Understand and stay on top of current and global media industry issues, trends, and opportunities.
  • Proactively determine where and how consumer insights can make paid media campaigns successful.
  • Partner with insight, planning, and marketing science teams to identify customer insights from data and translate that into relevant media campaigns.
  • Work with discipline leads to identify opportunities to guide strategies that influence creative production.
  • Help shape media plans by recommending appropriate media channels to use in effective time spans.
  • Manage third-party vendors and contractors to evaluate new opportunities on an ongoing basis.
  • Evaluate, build, and maintain relationships in the local and national online marketing, media, and social community.
  • Stay up to date on and advise clients of the latest trends in interactive media.
  • Participate in new project development and new business efforts as required by the agency.

Required Education and Experience:

  • 4-6 years of media planning and buying, social media, and search experience.
  • 2+years in a supervisory role, leading junior media team members.
  • Strategic thinking skills to provide inventive, but measurable, solutions for client challenges.
  • Experience with hands-on implementation and results measurement.
  • Ability to work effectively across functional groups and geographic offices.
  • Independent personality with the ability to work with minimal supervision.
  • Understands the principles of media; specifically features-benefits-solutions selling, through search, digital media, and emerging channels.
  • You have operational experience with the following programs: Strata, Salesforce, Hubspot, Datorama, MRI-Simons, Scarborough, Monday, or comparable counterparts.

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