Associate Director, Programmatic

1 week ago

chicago, United States Empower Media Full time

Associate Director, Programmatic


About Empower Media

Empower is America’s largest woman-owned media agency. We develop proactive partnerships with our clients, leaning into the mantra of "What If". We challenge the status quo and uncover incremental sources of growth through proprietary technology. We put brands in attention-grabbing environments, capturing consumers hearts, minds and wallets. All in service of delivering results today and creating deeper longer-term consumer connections which drives our clients' business. We don’t believe winning today is enough. We believe in owning tomorrow, achieved by a mindset of Grow Fearlessly.


Role Summary & Impact

As Associate Director, Programmatic, you will guide and direct the programmatic buying team, including programmatic specialists executing campaigns across multiple channels, platforms and devices such as video, display and native advertising. In addition to team leadership, you will contribute to practice-level thought leadership and be responsible for higher-level programmatic deliverables such as SWOTs, QBRs, POVs and account-level programmatic roadmaps.

The Associate Director owns execution and implementation for complex or large spend campaigns and is responsible for generating strategic insights while driving learnings across the full suite of the client’s activities


Key Responsibilities

  • Provide programmatic leadership to specialists and junior staff.
  • Collaborate with the Data Science and Analytics team to develop measurement plans for tactical recommendations.
  • Continuously expand the knowledge base and improve our Programmatic offerings.
  • Lead account-level programmatic roadmap creation in lockstep with the Data Science teams.
  • Review client deliverables for quality, ensuring that recommendations and work product are sound and viable
  • Own the development of strategic proposals, coordinating across programmatic teams to account for all relevant inputs
  • Partner with our client and agency teams to drive their understanding of programmatic and its advantages and our capabilities to grow the adoption of programmatic as part of a holistic measurement plan that aligns optimizable media and brand metrics.
  • You will develop, apply and share standard methodologies for desk operations, communications, campaign management, cross-departmental coordination (finance, ad ops, etc.), measurement planning and reporting.
  • Help lead overall development of desk-level programmatic buying strategies; leadership of programmatic specialists; evaluation and identification of optimal partners (tech, data, media).


Requirements

  • Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
  • 5+ Years experience progressively senior/technical experience in programmatic, ad operations or biddable media on the media owner, agency (preferred) or ad tech side.
  • Hands-on experience with ad technologies including data management platforms, DSP’s, SSP’s, ad-verification, and third-party data providers is required.
  • Experience on DV360 required. Experience on Viant/Adelphic, Yahoo and Basis preferred.
  • Familiarity with viewability measurement (MOAT, IAS, DoubleVerify) and audience measurement (Nielsen DAR).
  • Practical experience with ad-serving solutions, tag management and operations is a strong plus.
  • Familiarity with Media Mix Modeling, or attribution modeling is advantageous.
  • Ability to showcase your strong analytical abilities and quantitative skills, including math proficiency.


Hybrid role preferable in Chicago; open to remote for other locations.

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