Associate Director, Media Analytics

2 weeks ago

Chicago, United States VML Full time
Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

Who we are looking for:

VMLis seeking an Associate Director of Media Analytics. The Associate Director of Media Analytics is responsible for the operational excellence of our team, which spans components of MarTech enablement, team management, new business onboarding and service line integration. This is a high visibility role within the analytics team and within VML Performance Marketing that will have key influence in building standards, revamping our core and setting a path for our next phase of innovation. They will work directly alongside the analytics lead to deliver our vision, expand the caliber of the team and ultimately support expansion of our capability. This role requires extensive knowledge of performance marketing strategies, competence in marketing platforms and knowledge of MarTech solutions that enable analysis, expand measurement, unlock intelligence and yield optimizations.

What you'll do:

Responsibilities:

Team:
  • Grow, develop and onboard new team members by providing motivating feedback and creating concepts that continually educate and elevate our team members.
  • A key responsibility is ensuring our core and best practices are elevated as a standard, cascaded across levels and adopted by the full analytics team.
  • Support the evolution and advancement of department vision/goals and actively work to implement them.
  • Create a strong team culture that is grounded in VML Behaviors (In-It-Together, Positivity, Listening, Positivity) and is people-first focused.
  • Function as a practice leader, providing influence, guidance and direction across our team of data & analytics professionals. Surface new ideas, drive accountability across the team through methods such as account reviews and ignite inspiration for new ways of working.
  • Sets the tone on our team, and leads others, to ensure that we are the best in class and are constantly striving to achieve something new.
Service Line:
  • Develop, establish and document our standards, best practices and processes. Support the creation of a core that all analysts adopt and supplement with their individual strengths.
  • Own operational components of the analytics team - leading efficiency and automation efforts that push our capability through organized processes and streamlined access to informative data.
  • Provide thought leadership to the analytics group and inspire innovation geared conversation through the agency and across clients at large.
  • Inspire a mindset of pushing the work, elevating the ambition of a brand and leading the client's thinking about the potential of their business.
Client:
  • Directly lead and support at least 1 key account that is used as a breeding ground for innovative solutions, advanced analytics approaches and experimentation that can be expanded and implemented across other accounts.
  • Guide client work and provide a point of escalation across a pod of 4-5 accounts supported by a team of analysts and managers.
  • Ensure standards and our core analytics/optimization construct is implemented consistently and iterated constantly across accounts, conducting account reviews, reviewing deliverables when needed and attending optimization meetings in a regular cadence.
  • Develop hypothesis, conduct deep dives and introduce tests that continually push the boundaries of possibility. Expand the intelligence available to the agency that allows us to surpass our clients' objectives.
  • Advocate for clients' business and the account growth, challenge normalcy and think outside the box to continually evolve and improve performance.
What you'll need:
  • Minimum 5 years of experience in marketing analytics with exposure to performance media, optimization strategies and data visualization platforms. Ideally within an agency setting.
  • Minimum 3 years of management experience.
  • Comprehensive knowledge of media platforms, DSPs, ad servers and MarTech solutions.
  • Extensive experience in media analysis, ability to translate an analysis into informative recommendations and leading an iterative optimization cycle.
  • Powerful communication and presentation skills. Technically and creatively proficient in presentation planning and development.
  • Ability to navigate client circumstances, including building strong relationships, celebrating successes and resolving challenges.
What we offer:
  • Passionate, driven people | We champion a culture of people that do extraordinary work.
  • Consciously cultivated culture | We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
  • Competitive benefits | What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.
  • Growth-minded opportunities | We aim to nurture a culture of real-time feedback, growth-oriented mindset and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally.

VML is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability, or other protected group status. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization-creators, doers, innovators, makers, and thinkers-who drive not just marketing, but meaningful experiences that resonate in every action and interaction.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

  • Director, Media Analytics

    4 days ago

    Chicago, United States Spark Foundry Full time

    Job DescriptionOverview:The Director, Media Analytics and Insights will be central in driving analytic insights and strategic thinking for a specific Spark Foundry account. They will be the key contact for the client on media strategy/performance and will provide recommendations for both direct response and awareness/consideration campaigns. This position...

  • Director, Media Analytics

    3 days ago

    Chicago, United States Spark Foundry Full time

    Job DescriptionOverview:The Director, Media Analytics and Insights will be central in driving analytic insights and strategic thinking for a specific Spark Foundry account. They will be the key contact for the client on media strategy/performance and will provide recommendations for both direct response and awareness/consideration campaigns. This position...

  • Director, Media Analytics

    4 days ago

    Chicago, United States Spark Foundry Full time

    Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them.Balancing the nimble...

  • Director, Media Analytics

    4 days ago

    Chicago, United States Publicis Groupe Full time

    Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them.Balancing the nimble...

  • Associate Director, Programmatic

    1 week ago

    Chicago, United States Empower Media Full time

    Associate Director, ProgrammaticAbout Empower MediaEmpower is America’s largest woman-owned media agency. We develop proactive partnerships with our clients, leaning into the mantra of "What If". We challenge the status quo and uncover incremental sources of growth through proprietary technology. We put brands in attention-grabbing environments, capturing...

  • Associate Director, Programmatic

    7 days ago

    chicago, United States Empower Media Full time

    Associate Director, ProgrammaticAbout Empower MediaEmpower is America’s largest woman-owned media agency. We develop proactive partnerships with our clients, leaning into the mantra of "What If". We challenge the status quo and uncover incremental sources of growth through proprietary technology. We put brands in attention-grabbing environments, capturing...

  • Associate Director, Programmatic

    1 week ago

    chicago, United States Empower Media Full time

    Associate Director, ProgrammaticAbout Empower MediaEmpower is America’s largest woman-owned media agency. We develop proactive partnerships with our clients, leaning into the mantra of "What If". We challenge the status quo and uncover incremental sources of growth through proprietary technology. We put brands in attention-grabbing environments, capturing...

  • Associate Director, Programmatic

    1 week ago

    Chicago, United States Empower Media Full time

    Associate Director, ProgrammaticAbout Empower MediaEmpower is America’s largest woman-owned media agency. We develop proactive partnerships with our clients, leaning into the mantra of "What If". We challenge the status quo and uncover incremental sources of growth through proprietary technology. We put brands in attention-grabbing environments, capturing...

  • Director, Media Analytics and Insights

    3 days ago

    Chicago, Illinois, United States Spark Foundry Full time

    Job Title: Director, Media Analytics and Insights**About the Role:**We are seeking a highly skilled and experienced Director, Media Analytics and Insights to join our team at Spark Foundry. As a key member of our media analytics and insights team, you will be responsible for driving analytic insights and strategic thinking for our clients. You will be the...

  • Director, Media Analytics

    1 month ago

    Chicago, United States Spark Foundry Full time

    Job DescriptionJob DescriptionCompany DescriptionAbout Spark Foundry:Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands,...

  • Director, Media Analytics

    1 month ago

    Chicago, United States rEvolution Marketing Full time

    Job DescriptionJob DescriptionSalary: rEvolution is one of the leading independent, international, and fully integrated sports marketing, consulting, and media agencies. Founded in 2001 with a focus on representing brands in sports, we provide our clients with a full-service marketing approach, including sponsorship consulting, media planning and buying,...

  • Associate Director, Media Analytics

    3 months ago

    Chicago, United States Spark Foundry Full time

    Job DescriptionJob DescriptionCompany DescriptionAbout Spark Foundry:   Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’...

  • Manager, Advanced Analytics Media

    1 month ago

    Chicago, United States Publicis Media Full time

    Job DescriptionJob DescriptionCompany DescriptionInfinite Roar is a full-service, brand-building, modern media powerhouse, seamlessly combining the agility and personalized attention of a boutique agency with the unrivaled resources and expertise of a global leader.Fiercely devoted to partnering with ambitious brands driven by an insatiable hunger for...

  • Director, Media Analytics and Insights

    2 days ago

    Chicago, Illinois, United States Publicis Groupe Full time

    Job SummaryWe are seeking a highly skilled Director, Media Analytics and Insights to join our team at Publicis Groupe. As a key member of our media analytics team, you will be responsible for driving analytic insights and strategic thinking for our clients. Your expertise in data analysis and media strategy will help us deliver innovative solutions that...

  • Associate Director, Analytics

    1 month ago

    Chicago, United States Publicis Collective Full time

    Job DescriptionJob DescriptionCompany DescriptionAt Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis Collective uses living data to create brand movements at the speed of...

  • Director, Media Analytics and Insights

    2 days ago

    Chicago, Illinois, United States Spark Foundry Full time

    Job DescriptionOverview:The Director, Media Analytics and Insights will play a pivotal role in driving data-driven insights and strategic thinking for a key Spark Foundry account. As the primary contact for the client on media strategy and performance, this individual will provide recommendations for both direct response and awareness/consideration...

  • Associate Director, Operations

    4 weeks ago

    Chicago, United States Publicis Health Media Full time

    Job DescriptionJob DescriptionCompany DescriptionPHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps patients navigate...

  • Media Associate

    2 weeks ago

    Chicago, Illinois, United States Publicis Media Full time

    Job OverviewCompany OverviewPublicis Media leverages the potential of contemporary media through its renowned global agency brands, including Performics, Spark Foundry, Starcom, and Zenith. As a vital component of Publicis Groupe, which is listed on Euronext Paris (CAC 40), Publicis Media focuses on digital-first, data-driven strategies that enhance client...

  • Media Analytics Manager

    2 weeks ago

    Chicago, Illinois, United States Spark Foundry Full time

    Job OverviewCompany Overview: Spark Foundry is a premier global media agency dedicated to enhancing brand engagement, affinity, and transactions. We blend impeccable media expertise with innovative strategies to captivate consumers, encouraging them to connect with our clients' brands and increase their purchasing behavior.With a unique culture that embraces...

  • Director, Data Analytics

    3 months ago

    Chicago, United States CMI Media Group Full time

    Description Position at CMI Media Group The Director is responsible for setting the strategic vision for short and long-term process and deliverable enhancements in conjunction with the DA leadership team. They ensure that the department continually delivers on objectives by working with business leads at CMI and clients, and applying continued...