Senior Associate, Media Planning

1 month ago

Chicago, United States Publicis Media Full time
Job DescriptionJob DescriptionCompany Description

Infinite Roar is a full-service, brand-building, modern media powerhouse, seamlessly combining the agility and personalized attention of a boutique agency with the unrivaled resources and expertise of a global leader.

Fiercely devoted to partnering with ambitious brands driven by an insatiable hunger for growth, we harness the immense power of the Publicis Media network to drive better outcomes overnight.

At Infinite Roar, we're driven by the exhilaration of the hunt and the triumph of the catch, all the while serving as faithful guardians of our brand we serve. It’s an evocation of our heritage as a "king of the jungle," as well as a recognition of the need of aspiring leaders to outshout the competition without having to outspend it.

Under the direction of dynamic leaders with hands-on experience helping disruptor and challenger brands make outsized noise in the market, Infinite Roar delivers boutique service and insights alongside world-class buying clout, research and tools, and results.

Job Description

Overview: 
The role of the Senior Associate, Strategy is to be the day-to-day steward on media communication for assigned brands, including accurate budget control and flow of digital media activity.  You will be required to develop and maintain a strong knowledge of client business and apply online media understanding accordingly to help deliver against the clients’ needs/objectives.  You will work closely with the Managers in the development and communication of all media recommendations.  You will also be responsible for management, oversight and priority setting for respective Associates. 

Our team is energetic, fun and collaborative. We work on the corporate differentiation/branding part of the account. We are committed to developing good work and enjoy our jobs and team. 

 
Role Objectives: 

  • Assist the Manager in development of digital media plan options and recommendations 
  • Maintain accurate budget control and flow of media activity and update client on timely/consistent basis 
  • Demonstrate strong understanding of online media fundamentals, including media math, target audience development, and communication goals (reach/frequency) 
  • Demonstrate proficiency with systems/tools (MRI, MediaTools, Comscore)  
  • Gather and analyze appropriate research to provide sound, strategic, consumer-insights-driven digital media recommendations 
  • Establish collaborative, productive working relationship with implementation teams to ensure media strategies are being delivered and brand goals and client needs are being met 
  • Ensure proper execution of digital media plans by monitoring buys/schedules 
  • Develop strong working relationship with partner agencies (where/when applicable), helping create a seamless communications process 
  • Demonstrate creativity and agility when problem solving 
  • Deliver POVs/position papers on key client issues and/or client opportunities 
  • Prepare media authorizations per approved plans/project requests 

 

Qualifications

  • 1+ years of Media Planning experience  
  • MediaTools knowledge is a must 
  • Familiarity with Competitive systems (AdViews/Kantar) 
  • Working knowledge of Syndicated research tools (eg. MRI, Comscore, etc.) 
  • Strong proficiency within Excel  
  • Strong communication and presentation skills  
  • Professional, with strong teamwork skills  
  • Curious and motivated 
  • Solution-oriented problem solver 
  • Adept at time management and handling shifting priorities 


Additional Information

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. 

All your information will be kept confidential according to EEO guidelines.

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