Director of Sales

WHAT WE HAVE TO OFFER:

LOCATION: 251 Government Street Mobile, AL 36602

SALARY: $60,000 per year + commission with annual bonus opportunities

BENEFITS:

• A culture that values passion, individuality, and fun

• Opportunities for internal growth and development

• Paid Time Off (PTO)

• Paid holidays

• Earned Wage Access through PayActiv- access to your earned wages before payday

• Affordable medical, dental, & vision insurance plans

• Company provided life insurance

• Short & Long Term Disability and Accident and Critical Illness Insurance

• Traditional 401(k) & Roth 401(k) with employer matching of up to 3.5%

• Referral program

• Employee Assistance Program

• Discounts at all Avocet-owned hotels & restaurants

WHO WE ARE LOOKING FOR:

The Director of Sales is the property's best storyteller and a chief brand ambassador. Leading with a laser-sharp focus to drive topline revenue while connecting people to people is their primary focus without losing sight of a sought-after market position. This team member stays curious but is also thoughtful in their decisions by coaching and interacting with a dynamic group of high-performing individuals who love to win in all aspects of the business. The person who truly creates the plot assembles the pieces and executes a flawless pull-through with the immediate goal of establishing solid relationships within the local community leveraging on and promoting the on-site Food & Beverage outlets, LeMoyne’s Chophouse, and The Living Room.

While no job description can possibly provide a comprehensive list of job duties, the following is a summary of the major responsibilities for the position.

MAIN DUTIES AND RESPONSIBILITIES:

• Develop and execute a comprehensive sales strategy that aligns with the hotel's overall objectives and positions us as the top luxury option in the market

• Identify and target key market segments, including corporate clients, group bookings, travel agencies, and local community partnerships

• Work closely with LeMoyne's Chophouse to establish, and eventually leverage, the restaurant's appeal and reputation as a means to attract local patrons and increase group event bookings

• Cultivate strong relationships with corporate clients and local businesses to secure long-term agreements and encourage repeat business

• Collaborate closely with the General Manager and the Marketing team to create enticing promotions and packages to attract new guests and group bookings

• Conduct market research to stay ahead of industry trends and competitor strategies, making data-driven decisions to maintain a competitive edge

• Oversee the negotiation of contracts and agreements with clients to ensure favorable terms for both parties while maintaining profitability for the hotel

• Regularly analyze sales reports and performance metrics to evaluate the effectiveness of sales efforts and identify areas for improvement

• Lead and manage the sales team, providing guidance, mentorship, and setting clear performance goals to drive results

• Collaborate with the Revenue Management team to set pricing strategies and optimize revenue streams

• Ensure the sales team provides outstanding customer service to all guests, meeting and exceeding their expectations

• Stay updated on industry best practices and sales techniques, providing training and development opportunities for the sales team

• Monitor guest feedback and reviews, taking appropriate actions to address any concerns or issues that may impact the hotel's reputation

• Stays engaged with all Departments across the Hotel, displaying a positive and involved attitude centered around Teamwork, while simultaneously acting as Liaison between said departments through excellent communication

• Be an integral part of the Hotel’s Executive Team helping to shape its culture through Servant Leadership, ensuring high visibility and setting an example for everyone around them

• Prepare weekly, monthly, quarterly and annual reports

• Regularly entertain existing and potential clients

• Have ongoing personal involvement in community events

• Involved in events and catering when needed

• Conduct site inspections with potential clients

• Perform other duties as assigned

SUPERVISORY RESPONSIBILITIES:

• Catering Sales Manager

• Sales Coordinator

JOB REQUIREMENTS:

Education:

Bachelor's degree in Business, Hospitality Management, Marketing, or a related field (or equivalent experience).

Experience & Qualifications:

• Proven experience in sales leadership, preferably within the hospitality industry, with a track record of exceeding revenue targets.

• Exceptional communication, negotiation, and presentation skills.

• Strong leadership abilities, with a demonstrated ability to motivate and mentor a sales team.

• In-depth knowledge of the Mobile, Alabama market, and a strong network of local contacts and potential clients.

• Familiarity with the luxury hotel market and an understanding of the unique challenges and opportunities it presents.

• Proficiency in using sales management software and CRM systems.

• Highly organized and detail-oriented, capable of managing multiple projects simultaneously.

• A proactive and results-driven approach to problem-solving and achieving objectives.

• Ability to work flexible hours, including evenings and weekends, to accommodate client needs and attend events.

WORKING CONDITIONS:

The working conditions described below are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Equipment to Be Used:

• Computers, printers, 10-key adding machine, multi-line touch tone phone, filing cabinets, FAX machines, photocopiers, dolly and other office equipment as needed

Physical & Mental Requirements:

• Most work tasks are performed indoors – temperature generally is moderate and controlled by hotel environmental systems; however, must be able to work in extreme temperatures like freezers (-10&degree;F) and kitchens (+110&degree;F), possibly for one hour or more

• Must be able to sit at a desk for up to 5 hours per day and walking/standing are required the rest of the working day (length of time of these tasks may vary from day to day and task to task)

• Must be able to exert well-paced ability in limited space and to reach other departments of the hotel on a timely basis

• Must be able to lift up to 15 lbs. occasionally

• Requires grasping, writing, standing, sitting, walking, repetitive motions, bending, climbing, listening and hearing ability and visual acuity

• Hearing, smelling, tasting, and visual ability to observe and distinguish product quality and detect signs of emergency situations

• Talking and hearing occur continuously in the process of communicating with guests, supervisors and subordinates

• Vision occurs continuously with the most common visual functions being those of near and color vision and depth perception

• Must be able to bend, stoop, squat and stretch to fulfill cleaning tasks occasionally

• Requires manual dexterity to use and operate all necessary equipment

Work Environment:

• Must be able to work effectively in a stressful environment, communicate with others, effectively deal with customers and accept constructive criticism from supervisors

• Must be able to change activity frequently and cope with interruptions

WHO WE ARE:

The Admiral is an independent boutique hotel located in Mobile, Alabama. With 156 beautifully designed rooms and over 7,000 sq. ft. of versatile meeting space, we are committed to becoming the premier destination for both business and leisure travelers in the region.

EOE / DFWP