Marketing Specialist
2 months ago
JOB TITLE: Marketing Specialist
REPORTS TO: Sr. Director of Marketing CLASSIFICATION: Non-Exempt
DEPARTMENT: Marketing LEVEL: Administrative Support Worker
SUMMARY OF POSITION: The Marketing Specialist will support the department with planning, development and execution of trade area sales building, local promotions and brand building, grand openings and philanthropy.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Research, planning, and activation of local promotions and trade area Marketing plans on both an individual and market basis
- Develop playbook of best practices for brands requirement of 1% local Marketing support
- Plan and execute grand openings
- Transition grand opening contacts with a plan of action for the restaurant
- Work with finance to document results of grand openings and share results
- Introduce ‘Farmraisers’ (fundraising program to support underperforming locations) to the system with business case and criteria
- Execute ‘Farmraisers’ as restaurants get approved
- Transition ‘Farmraiser’ contacts with a plan of action for the restaurant
- Work with finance to document and share results of ‘Farmraisers’
- Identify, submit entries, and manage promotions of local food awards and maintain records
- Oversee systemwide philanthropic initiatives – at present this includes ‘Round Up’ support for LLUCH, CHON, PCH. Internal and external brand advocate highlighting philanthropic history, impact of partnerships.
- Work with finance to document and share results of Philanthropic initiatives
- Develop and optimize Grand Opening, Remodel, and ‘Farmraisers’ marketing templates
- Systemwide execution of local cobranding initiatives
- Support initiative execution and business case management for incremental sales channels and digital activation partners
Job Requirements
- Capable of producing high quality work/materials while managing multiple projects.
- Highly creative with excellent analytical abilities.
- Must be detail oriented and disciplined to complete assigned tasks in a timely manner.
- Must be disciplined and focused on the pursuit of excellence.
- Must understand and achieve company vision, mission, and goals.
- Must have effective people skills: diplomatic, relationship oriented, effective communicator, including listening skills, accepting coaching and feedback, etc.
- Must be able to work as a team member and be an effective leader.
- Ability to work independently, make decisions and provide information in a timely manner.
- Excellent communication and presentation skills.
- Excellent time management skills with a proven ability to meet deadlines.
- Strong analytical and problem-solving skills.
- Proficient with Microsoft Office Suite or related software. The candidate must have a high degree of computer literacy and can easily learn to use new software with minimal guidance.
- Must be able to thrive in a fast-paced environment and successfully manage multiple projects with ever-shifting priorities.
- Must possess a valid driver’s license.
- Up to 40% Travel to restaurants and time spent in restaurants
EUCATION AND EXPERIENCE
- Bachelor’s Degree
WORKING ENVIORNMENT/MINIMUM PHYSICAL REQUIREMENTS
- This is a marketing department job, primarily office and franchisee and/or restaurant manager contact.
- Physical requirements include standing, sitting, and walking (up to 8 hours at a time); bending, stooping, and lifting (up to 15 pounds).
- When visiting restaurant locations, the Marketing Specialist must adhere to the restaurant dress code policy, inclusive of wearing non-slip shoes.
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