Go-To-Market Marketing Manager

3 weeks ago

New Orleans, United States CABLESOUTH MEDIA III LLC Full time
Job DescriptionJob Description

Job Title
Go-To-Market Marketing Manager

Department

Reports To

FLSA Status

Prepared By

Approved By

Last Modified

N/A

N/A

Exempt

N/A

N/A

2024-08-06

Job Summary

Responsible for increasing the customer and product penetration in the market to achieve budgeted revenue and net customer growth targets. This leadership role serves as the primary point of contact for all marketing decisions and collaborates with outside vendors and corporate employees to ensure alignment and execution of the Company strategy. This role is also responsible for oversight of brand marketing as well as motivating and developing a team.


Essential Duties & Responsibilities

  • Developing and executing a comprehensive sales and marketing strategy to achieve aggressive growth targets.
  • Creating and implementing effective marketing campaigns to build brand awareness and generate leads.
  • Developing and managing strategic partnerships to expand our reach and market share.
  • Analyzing and reporting on sales and marketing performance metrics.
  • Staying current on industry trends and developing innovative strategies to stay ahead of the competition.
  • Developing and implementing a comprehensive acquisition marketing plan including direct mail, digital media, outdoor media, etc. for residential and small business segments.
  • Developing and implementing a comprehensive up-sell marketing plan to increase product penetration and maximize revenue.
  • Maintaining local competitive database to keep market informed of all competitive products, packages, and promotions.
  • Plans and attends sales and marketing events to promote, activate and sell our products.
  • The company reserves the right to add or change duties at any time.


Assigned Areas of Responsibility

  • Marketing Campaign Strategy and Execution.
  • Market Performance Tracking.
  • Campaign Strategy and Execution.
  • Sales Performance and Forecasting.
  • Sales Events.
  • Community Awareness Campaigns.

Job Qualifications

  • Education: Bachelor's degree in Business Management, Marketing, or Communications.
  • Experience: 5+ years of sales and marketing experience; 2+ years of progressive leadership/management experience.
  • Proven track record of meeting organizational goals.
  • A strong understanding of the rural broadband market and the challenges and opportunities it presents.

Skills

  • Excellent communication and interpersonal skills with the ability to build strong relationships with customers, partners, and employees.
  • A strategic mindset and the ability to develop and execute complex marketing campaigns.
  • Strong analytical skills and the ability to track and report on key performance metrics.
  • Strong selling and communication skills combined with a commitment and proven ability to succeed with a fast-paced organization.
  • Must be willing to wear multiple hats and take direction.
  • Agile and adaptable.
  • Must be well organized, process/quality driven, and good at managing deadlines.
  • A passion for rural development and a commitment to bridging the digital divide.
  • Strong computer skills with a strong working knowledge of Google Suite and Microsoft products.

Physical Demands

The conditions listed are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.

  • Sitting or standing for prolonged periods of time, walking.
  • Occasionally lift, carry or push object up to 15 pounds, bend stoop, kneel, crouch, reach and twist.
  • Operative office equipment requiring repetitive fine motor skills including keyboarding and typing.
  • Ability to read effectively from a computer screen, sampling device, and/or paper copy.
  • Ability to verbally communicate to exchange information.
  • Ability to work multiple tasks in a stressful environment while maintaining a positive and pleasant manner with others.
  • Ability to handle a large volume of work and perform multiple tasks in a fast-paced environment.
  • Ability to travel up to 50% of the time.

We are an Equal Opportunity Employer.

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