Product Launch Manager

7 days ago


Piscataway New Jersey, United States Parraway Recruitment Services Full time
Job Summary

The Product Marketing Launch Manager plays a pivotal role in the product launch process at Parraway Recruitment Services, responsible for developing and executing comprehensive go-to-market strategies for all new products and services.

This role requires a seasoned professional with a unique blend of marketing expertise, project management skills, and the ability to coordinate resources from various supporting teams to ensure successful product launches.

Key Responsibilities:
  • Manage all aspects of the product launch process, including value proposition articulation, go-to-market plan development, and internal organizational readiness.
  • Collaborate with operational stakeholders to drive detailed plans and ensure seamless execution.
  • Develop best practices to facilitate high-quality product releases and optimize the product launch process.
  • Apply the product launch process to all product launches, including inputs, timelines, and key deliverables from cross-functional partners, managing multiple launches simultaneously.
  • Understand the scope and operational requirements of all cross-functional teams for each launch and ensure effective communication.
  • Work with the team to develop sales and partner training materials, as well as additional resources to support Sales teams in effectively promoting new products to customers.
  • Maintain a calendar of future launches and communicate launch process details to operational stakeholders.
  • Coordinate regular launch team meetings, publishing meeting notes and action items to team members.
Requirements:
  • 8-15+ years of experience in product marketing, preferably in the pharmaceutical industry.
  • 8 years of experience in Product Launch Management.
  • Strong experience in a dynamic product management role.
  • Proven success in overseeing all elements of the product development lifecycle.
  • High effectiveness in managing cross-functional teams.
  • Experience in delivering finely tuned product marketing strategies.
  • Exceptional writing and editing skills, combined with strong presentation and public speaking skills.
  • Bachelor's Degree; MBA is a plus.


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