Product Launch Manager
7 days ago
The Product Marketing Launch Manager plays a pivotal role in the product launch process at Parraway Recruitment Services, responsible for developing and executing comprehensive go-to-market strategies for all new products and services.
This role requires a seasoned professional with a unique blend of marketing expertise, project management skills, and the ability to coordinate resources from various supporting teams to ensure successful product launches.
Key Responsibilities:- Manage all aspects of the product launch process, including value proposition articulation, go-to-market plan development, and internal organizational readiness.
- Collaborate with operational stakeholders to drive detailed plans and ensure seamless execution.
- Develop best practices to facilitate high-quality product releases and optimize the product launch process.
- Apply the product launch process to all product launches, including inputs, timelines, and key deliverables from cross-functional partners, managing multiple launches simultaneously.
- Understand the scope and operational requirements of all cross-functional teams for each launch and ensure effective communication.
- Work with the team to develop sales and partner training materials, as well as additional resources to support Sales teams in effectively promoting new products to customers.
- Maintain a calendar of future launches and communicate launch process details to operational stakeholders.
- Coordinate regular launch team meetings, publishing meeting notes and action items to team members.
- 8-15+ years of experience in product marketing, preferably in the pharmaceutical industry.
- 8 years of experience in Product Launch Management.
- Strong experience in a dynamic product management role.
- Proven success in overseeing all elements of the product development lifecycle.
- High effectiveness in managing cross-functional teams.
- Experience in delivering finely tuned product marketing strategies.
- Exceptional writing and editing skills, combined with strong presentation and public speaking skills.
- Bachelor's Degree; MBA is a plus.
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Product Launch Manager
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