![Ruby Slipper Restaurant Group](https://media.trabajo.org/img/noimg.jpg)
Digital Marketing Manager
1 month ago
Born from a small restaurant in New Orleans’ Mid-City neighborhood, Ruby Slipper Restaurant Group has grown to operate two brands with 25 restaurants throughout the Southeast (and still growing). Our concepts, Ruby Slipper and Ruby Sunshine, bring the spirit and soul of New Orleans to brunch.
Job Description
We are seeking a data-driven and creative Digital Marketing Manager to assume development, hands-on management and execution of digital marketing strategies that align with company growth goals. You will take our digital marketing programs to the next level with demonstrated improvements in driving lead generation, brand awareness, guest engagement, and incremental sales; and will be joining an exciting growth company and a team that values collaboration and fun.
Reporting directly to the Executive Director of Marketing (EDM), the Digital Marketing Manager will play a pivotal role in generating measurable interest and results and brand recognition for Ruby Slipper and Ruby Sunshine concepts. The ideal candidate possesses a strong interest in guest demographics/psychographics data and a passion for crafting effective and creative digital marketing campaigns to reach and expand our target audience.
Duties & Responsibilities
Management and Research
· In collaboration with EDM, develop quarterly and yearly digital marketing strategies and budgets covering all digital channels and levers.
· Work with EDM and marketing team to develop focused demand generation programs and campaigns, brainstorming new and creative growth strategies.
· Analyze customer data to identify trends or patterns that can be leveraged by the company's digital marketing strategy and optimize spend and performance based on the insights.
· Directly manage Digital & Social Agency; providing direction and approvals, ensuring planning, execution and reporting is done properly allowing final output to align with overall marketing strategy and goals.
· Manage 3rd party Review & Listings Agency to ensure all listings are accurate and reviews are managed properly.
· Own and evolve the Ruby voice & brand, working with Agency and marketing team to execute playful, entertaining copy for online and off-line use across social media, website and digital advertising and email marketing.
· Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
· Develop and continuously manage A/B testing of messages and creatives across multiple digital channels.
· Track, analyze, and present reporting on all program & campaign performance, assessing against goals.
· Submit comprehensive monthly digital marketing report & analysis to EDM.
· Evaluation of emerging online marketing technologies and trends including research and awareness of competitor online strategies.
Social
· Oversee Agency, providing guidance on social media marketing strategy and campaigns, as well as influencer marketing strategy that are aligned with the overarching Marketing Plan.
· Posting content on platforms like Facebook, Instagram, TikTok, LinkedIn etc. as well as optimizing posts based on audience needs.
Content
· Partner with freelance graphic designer, photographer, and videographer to generate multimedia content for all digital advertising campaigns.
· Keep our Agency supplied with content and support them with the planning and optimization of digital campaigns.
· Analyze and evaluate the success and relevance of content to the target audience.
· Maintain digital image libraries and keep them updated across all necessary platforms.
Email/Comms
· Develop and execute email & SMS campaigns that are engaging, informative, relevant to guest needs, segmenting for targeted and personalized communication.
· Work with the EDM to develop tactics to optimize all email and SMS communications to increase guest acquisition and conversion.
· This role will also support loyalty program set-up, execution and analysis.
Website
· Maintain and update the restaurant's website with current menus, promotions, landing pages; collaborating closely with cross-functional teams to strategically create visual and written content, including photos and videos, for the website.
· Act as website CMS administrator, support and development.
· Work with Agency to optimize website to improve online visibility, guest engagement and drive organic traffic.
Minimum Qualifications
· Bachelor’s degree in digital marketing, business, marketing, public relations, communications, journalism, hospitality management, or related field.
· Minimum of 5 years proven experience in digital marketing, preferably in the restaurant or hospitality industry.
· Demonstrable experience managing SEO/SEM, Marketing Databases, Email Marketing, Social Media, Analytics Tools (eg: Google) and Display Advertising Campaigns.
· Familiarity with web design and CMS systems.
· Experience with marketplace partnerships (DoorDash, Uber Eats, etc.) and brand loyalty programs.
· Ability to analyze and interpret sales, website, and social media statistics.
· Demonstrated ability to provide examples of prior work personally created and executed for company marketing and promotional purposes.
· Must possess a valid driver's license and maintain a clean driving record. Personal vehicles may be required, and a vehicle insurance waiver will need to be signed.
· Minimum Age: 21 years.
· This position is eligible for remote work, though travel to the New Orleans, LA- based Home Office will be required quarterly.
The Ideal Candidate
· Analytical with the ability to consume, process and transform large amounts of information into insightful and actionable insights.
· Candidates must have a high degree of computer literacy and can easily learn to use new software with minimal guidance.
· Demonstrates exceptional creativity with a sharp eye for aesthetics and strong writing skills.
· Self-directed, highly motivated, and possesses excellent customer service and interpersonal skills.
· Communicates clearly, concisely, and openly in all interactions.
· Exhibits exceptional attention to detail, organizational prowess, analytical skills, and time management capabilities.
· Thrives in a fast-paced work environment, adept at multitasking and prioritization.
-A candidate located in New Orleans is preferred. Can also be located Nashville, Birmingham, Charlotte, Charleston, and along the Gulf Coast with strong independent work skills and travel requirements to NOLA at least once quarterly.
-
Digital Marketing Specialist
2 days ago
New Orleans, United States Mktg House Ltd Full timeJob DescriptionJob DescriptionWe're seeking a results-driven and creative Digital Marketing Specialist to join our marketing team. In this role, you will be responsible for developing, implementing, and managing digital marketing campaigns that promote our products and services. You will utilize your expertise in SEO, SEM, social media, email marketing,...
-
Digital Marketing Manager
5 days ago
New York, United States stensul Full timeWho We Are The Stensul Marketing Creation Platform™ reduces marketing asset creation time by up to 90% to help teams focus on improving campaign performance. With Stensul, teams launch campaigns faster by streamlining the collaboration process and simplifying creation for all marketers so they can create marketing assets that drive results. Stensul...
-
Digital Marketing Manager
2 months ago
New York, United States FlowX Full timeJob DescriptionJob DescriptionFlowX.AI provides the only multi-agent AI-driven platform that accelerates digital transformation for financial institutions. It enables the rapid creation and deployment of modern applications, helping banks streamline operations and ensure regulatory compliance. Recently, FlowX secured the largest Series A funding round...
-
Digital Marketing Manager
2 days ago
New York, United States Tropic Full timeJob DescriptionJob DescriptionNow more than ever, companies are focused on their bottom line. Tropic's AI-powered Intelligent Spend Management platform automates procurement to give companies like OpenAI, Notion, and Zapier maximum leverage to control costs and reduce spend.We launched from stealth in 2020, raised $65 million in funding from tier 1...
-
Digital Marketing Manager
4 weeks ago
New York, United States deodato.co Full timedeodato.co is an NYC-based boutique digital marketing agency, powering growth programs for an impressive list of e-commerce brands. We act as a high-touch agency, managing the growth of marketing channels, and as a consultancy, advising across all aspects of our client’s customer acquisition program. We are ultimately responsible for our client’s digital...
-
Digital Marketing Manager
1 month ago
New York, United States TRAINOR Full timeCompany DescriptionTRAINOR is a digitally driven brand management collaborative passionate about delivering performance and results. We are storytellers and always ask ourselves, what can we do better? How can we disrupt? We have clients worldwide and love to delight them. We embrace all new technology and techniques. In fact, if our current best practices...
-
Marketing Manager
6 days ago
New Orleans, United States Marriott Full timeJob Number 24128586 Job Category Sales & Marketing Location W New Orleans - French Quarter, 316 Chartres Street, New Orleans, Louisiana, United States Schedule Full-Time Located Remotely? N Relocation? N Position Type Management JOB SUMMARY Promotes on-brand messaging to customers through traditional, digital, and social media channels with the goal...
-
Digital Marketing Manager
1 month ago
New York, United States One Stop Property Management LLC Full timePosition Overview:We are seeking an experienced and dynamic Digital Marketing Manager to lead and execute our comprehensive marketing plan for an upcoming building launch. The successful candidate will oversee the development and implementation of brand identity, website development, social media presence, digital advertising, partnerships, press releases,...
-
Digital Marketing Manager
1 month ago
New York, United States One Stop Property Management LLC Full timePosition Overview:We are seeking an experienced and dynamic Digital Marketing Manager to lead and execute our comprehensive marketing plan for an upcoming building launch. The successful candidate will oversee the development and implementation of brand identity, website development, social media presence, digital advertising, partnerships, press releases,...
-
Digital Marketing Manager
2 weeks ago
New York, United States Curb Mobility Full timeAbout CurbCurb is driving the future of taxi and reimagining urban mobility with a driver-first approach to ride-hailing. Bringing upfront pricing to the largest nationwide network of taxis and licensed for-hire vehicles, Curb is providing unparalleled transparency to riders and drivers alike. Curb is connected to over 100,000 drivers in dozens of cities...
-
Digital Marketing Manager
3 months ago
New York, United States Curb Mobility Full timeAbout CurbCurb is driving the future of taxi and reimagining urban mobility with a driver-first approach to ride-hailing. Bringing upfront pricing to the largest nationwide network of taxis and licensed for-hire vehicles, Curb is providing unparalleled transparency to riders and drivers alike. Curb is connected to over 100,000 drivers in dozens of cities...
-
Digital Marketing Manager
1 month ago
New York, United States healthybaby Full timeABOUT HEALTHYBABYOur Mission is to protect, enrich, and support the developmental potential of every baby. MOTIVATED BY A MISSION We are a team of parents obsessed with the future of parenting, and our life’s work is protecting and promoting babies’ health. Healthybaby is the culmination of all that we have learned as parents, activists, and leaders...
-
Digital Marketing Manager
5 days ago
New York, United States healthybaby Full timeABOUT HEALTHYBABY Our Mission is to protect, enrich, and support the developmental potential of every baby. MOTIVATED BY A MISSION We are a team of parents obsessed with the future of parenting, and our life's work is protecting and promoting babies' health. Healthybaby is the culmination of all that we have learned as parents, activists, and leaders and...
-
Digital Marketing Manager
2 weeks ago
New York, United States healthybaby Full timeJob DescriptionJob DescriptionABOUT HEALTHYBABYOur Mission is to protect, enrich, and support the developmental potential of every baby. MOTIVATED BY A MISSION We are a team of parents obsessed with the future of parenting, and our life’s work is protecting and promoting babies’ health. Healthybaby is the culmination of all that we have learned as...
-
Digital Marketing Manager
3 months ago
New York, United States healthybaby Full timeJob DescriptionJob DescriptionABOUT HEALTHYBABYOur Mission is to protect, enrich, and support the developmental potential of every baby. MOTIVATED BY A MISSION We are a team of parents obsessed with the future of parenting, and our life’s work is protecting and promoting babies’ health. Healthybaby is the culmination of all that we have learned as...
-
Digital Marketing Manager
4 weeks ago
New York, United States Credo Beauty Full timePosition: Digital Marketing Manager Location: San Francisco or New York About Credo Beauty: Credo, a trusted voice in an under-regulated beauty industry and a recognized pioneer in clean beauty retail, is looking for a Digital Marketing Manager. Powered by a deep commitment to healthy beauty, we challenge conventional ingredient standards and believe that...
-
Digital Marketing Manager
1 month ago
New York, United States Material Bank Full timeJob DescriptionJob DescriptionMaterial Bank is a fast-paced, high-growth technology company and created the world's largest material marketplace for the Architecture and Design industry, providing the fastest and most powerful way to start and manage a design project. Learn more about us at www.materialbank.com or see below.Material Bank is looking for a...
-
Digital Marketing Manager
2 weeks ago
New York, United States Material Bank Full timeJob DescriptionJob DescriptionMaterial Bank is a fast-paced, high-growth technology company and created the world's largest material marketplace for the Architecture and Design industry, providing the fastest and most powerful way to start and manage a design project. Learn more about us at www.materialbank.com or see below.Material Bank is looking for a...
-
Digital Marketing Manager
3 weeks ago
New York, United States HOPSCOTCH Season USA Full timeHOPSCOTCH SEASON USAHOPSCOTCH SEASON, formerly known as Sopexa is an international food, beverage & lifestyle communications agency working with brands and collective organizations. The NYC office boasts over 40 clients in the food and beverage industries and has been around for over 60 years. Our unique expertise is focused on amplifying the stories and the...
-
Digital Marketing Manager
3 weeks ago
New York, United States HOPSCOTCH Season USA Full timeHOPSCOTCH SEASON USAHOPSCOTCH SEASON, formerly known as Sopexa is an international food, beverage & lifestyle communications agency working with brands and collective organizations. The NYC office boasts over 40 clients in the food and beverage industries and has been around for over 60 years. Our unique expertise is focused on amplifying the stories and the...