Product Marketing Manager, North America Consulting

3 weeks ago

New Orleans, United States Sphera Full time

Sphera is a leading global provider of enterprise software and services that enables companies to manage and optimize their environmental, health, safety and sustainability. Our mission is to create a safer, more sustainable and productive world. Sphera is a portfolio company of Blackstone, a U.S.-based alternative asset investment company that focuses on private equity, technology and innovation, and more. Blackstone businesses succeed through strong partnerships, a personalized approach and a commitment to exceptional performance with uncompromising integrity. Sphera and Blackstone are leaders in the Environmental, Social and Governance (ESG) space. We are guided by our core values of Customer Centricity, Accountability, Bias to Action, Innovation, and Collaboration. These values help us recruit the right talent to join our rapidly expanding team around the globe. It is important to us that each and every Spherion is not only eager to challenge themselves and knows how to get work done but is an awesome addition to our company culture. We’re looking for a CMO-type thinker to help grow our sustainability consulting footprint in North America through powerful storytelling, crisp positioning, effective go-to-market strategies and campaigns, and enablement of our sales teams. Product marketing at Sphera is a highly cross-functional team where we partner very closely with product, sales, marketing, consulting & services, and executive leadership to name a few. We work across the entire product lifecycle from helping shape the offering, to analyzing the competitive landscape, to driving launch, to growing offering adoption post-launch and ultimately driving revenue through customer expansion and growth. Responsibilities Product Marketing Strategy and Execution: Create and execute comprehensive product marketing go-to-market plans, including: Independently establishing and executing 12-month GTM plans for specific product lines. Clearly communicating key information that is crucial for GTM tactics. Collaborate with key stakeholders on go-to-market plans to achieve product line revenue growth, and new customer acquisition for consulting solutions, with a specific focus in North America. Drive product introductions and launches, ensuring clear value propositions and messaging alongside strong organizational readiness and sales enablement. Proactively developing GTM plans informed by self-collected and analyzed data. Persona and Buyer Journey Ownership: Take ownership and accountability for buyer personas and their journeys, including: Establishing detailed buyer personas for each stage of the buying journey. Integrating persona insights across various teams, including marketing, product, and sales. Value Proposition Development and Demand Generation Optimization: Continuously assess and refine solution-specific value propositions, including: Building content packages aligned with buyer personas and their buying journey stages to support demand generation programs including the appropriate mix of e-books, reports, blogs, infographics, social, paid ads, syndication and events. Creating informative product presentations to enhance sales enablement, alongside developing other essential sales tools and assets. Utilizing insights from customers, partners, associations, and ongoing projects to strengthen product narratives. Competitive Intelligence and Enablement: Document and communicate the competitive landscape, becoming an expert on competitor positioning and strategies to develop winning messaging. Maintain and update competitive content within relevant sales enablement systems. Customer Advocacy and Success: Create and maintain customer case studies, communicating their value to sales, product development, and other stakeholders. Sales Enablement and Training: Train and equip sales teams with effective messaging, sales tools, and assets to advance the sales pipeline, accelerate deals, and achieve successful closures. Job Requirements 4-7 years’ experience in software or consulting marketing – preferably in relevant category (ESG & sustainability). Proven track record of creating value through strategic product marketing in B2B high tech or consulting industry. Startup mentality with a bias towards action and the ability to flex in a fast-paced environment. Command of best practices across messaging, GTM strategy, positioning and creating product marketing content and assets. Proven experience managing product launches and go to market initiatives across multiple teams and stakeholders. Strong collaboration, analytical, critical thinking, and business strategy skills. Ability to engage with and earn the respect of product leaders, sales leaders, marketing leaders and other cross-functional counterparts. Creative problem solver that can generate innovative marketing ideas and lead a cross-functional team of partners to drive execution. Excellent communicator and writer of complex topics to technical and non-technical audiences. Sphera is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. This job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position. #J-18808-Ljbffr

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