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Growth Marketing Manager

2 months ago

New Orleans, United States Heetch Full time

Who are we? Heetch mission is to help people going out, safely, easily and in a friendly way At Heetch, we are passionate about our product and firmly believe that we offer the most affordable and fairest option in the market. Our goal is to communicate this message to our users and make them feel genuinely cared for, so they become advocates and help us build a thriving community that shares our vision. The Acquisition Growth team is tasked with implementing various acquisition and activation strategies for drivers and passengers across multiple countries, enabling them to provide a reliable and safe solution. As a key member of the Growth Marketing team, reporting directly to our Senior Team Lead Acquisition, you will create, manage, and monitor campaigns across Europe, the Maghreb region, and Sub-Saharan Africa. What will be your role? Assist the growth marketing team in monitoring the performance of marketing campaigns (Facebook, Snapchat, Instagram, Google AdWords) across multiple countries. Monitor the performances and deal with our partners from Programmatic agencies. Participate in the creation of acquisition campaigns: identifying the USP to highlight, messaging it, helping to create the content, implementation, and analysis. Monitor budget spending and contribute to the Profit and Loss (P&L) analysis. Develop our acquisition strategy through partnerships: be the main contact when a new opportunity arises, find/propose new partnerships (arenas, shopping malls, clubs, student organisations, etc.), lead the discussions until the partnership is finalised, and manage existing partners. A 360° scope: Regularly collaborate with the brand/design teams (creative briefs), local teams (preparation of weekly performance reviews), business analyst team (to get more insights on your markets), etc... Do you see yourself in this role? You have a strong data-driven mindset and are comfortable working with analytics and metrics to make informed marketing decisions. You have a good understanding of the basics of marketing and online advertising, and ideally, you have worked on online campaigns (Google Ads, Facebook Ads, Apple Search Ads...). You are proficient in using various social media platforms, particularly Instagram, TikTok, and Snapchat, and stay updated with the latest trends and best practices. You can take the lead in communications with potential new partners and identify key opportunities for growth. You enjoy working with multiple teams; you are open and enthusiastic, and you like helping others. You are not afraid of responsibilities and taking the lead on various topics. Native French speaker and fluent in English. Why join us? The opportunity to grow with the company, discover new ways of working in a friendly culture, and a responsible company. You become part of an adventure that could change mobility. Regular team events (lunches/dinners, off-sites, seminars). Other benefits: Heetch credits (-50%). And finally, you join a tightly-knit team of colleagues who are as cool as they are competent. Heetch embraces diversity and equal opportunity for everyone. We provide a safe and inclusive work environment. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. For non-European citizens, a valid working visa for France is required to be eligible for the role. #J-18808-Ljbffr