Vice President of Sales

4 weeks ago

Salt Lake City, United States Townsquare Ignite Full time
Job DescriptionJob Description

Vice President of Sales – Townsquare Ignite

*This position will support our Southwest region and will require travel 50% of the time.**

About Townsquare Ignite:

Founded in 2010, Townsquare Ignite products and solutions are a combination of our owned and operated digital properties, our proprietary digital programmatic advertising platform, and an in-house demand and data management platform collecting valuable proprietary first-party data, and is the fastest growing revenue and profit driver of Townsquare Media.

Our Competitive Advantage:

  • First-Party Data Collection: As a large-scale digital content publisher, we collect valuable first-party data from our audience, minimizing reliance on third-party data sources.
  • Proprietary Advertising Technology: We offer a proprietary advertising technology platform, including an in-house demand-side buying platform (DSP).
  • Integration with Multiple Platforms: Our platform integrates with over 15 digital advertising buying platforms and provides access to all major advertising exchanges and mobile apps.
  • Massive Reach: We have access to over 250 billion impressions per day.
  • Targeted Solutions and Customer Service: We provide hyper-targeted advertising solutions and offer white glove customer service.
  • Multi-Platform Delivery: Our campaigns are delivered across desktop, mobile, apps, connected TV, email, paid search, and social media platforms, utilizing display, video, and native executions.
  • Creative Support: We have a full-service design and creative team to help clients craft the right message and develop powerful creative for their campaigns.

The Vice President of Sales Opportunity:

This is a new role in the fastest growing division of Townsquare Media, a $500MM, public and profitable, cross platform media company. The team at Townsquare Ignite is a data driven, audience acquisition focused programmatic media planning and buying agency. We are looking for a proven revenue generation specialist that is entrepreneurial, and a strategic thought leader to become a key member of our leadership team.

The Vice President of Sales will drive digital revenue growth across multiple markets and regions, partnering with local leadership to exceed budgets. They will partner with local market leadership to best exceed digital revenue goals. This includes developing sellers with a wide range of digital product knowledge and being hands-on in the market and with clients. We are looking for someone who can lead from the front in closing deals, is hands-on, solutions oriented, nimble and can work collaboratively and effective across an organization from sales, media buying, operations, product, and engineering.

Responsibilities:

  • Exceed programmatic budgets across markets/regions.
  • Conduct comprehensive discovery meetings with prospects and existing clients to identify optimal solutions.
  • Cultivate strong relationships with advertising agencies and client-direct personnel.
  • Scale successful regional sales teams through recruitment, onboarding, training, and retention efforts.
  • Manage sales activity using our CRM tool, Blueprint, ensuring a robust sales funnel.
  • Develop new revenue channels at regional and local key account levels.
  • Collaborate with SVP's-Digital Sales and digital leadership to drive strategic initiatives
  • Train sellers on essential sales skills, including cold calling, value-based selling, and prospecting.
  • Possess an expert-level understanding of exchange platforms and advanced audience targeting capabilities

Skills/Qualifications:

  • 7+ years of hands-on digital sales experience.
  • 5+ years of sales leadership experience.
  • Proven track record of driving sales performance and building/leading teams.
  • Comfortable working across multiple regions and markets.
  • Ability to engage clients across various categories and budgets.
  • Exceptional interpersonal and communication skills.
  • High energy, self-motivated, and adaptable to a fast-paced environment.
  • Strong quantitative, analytical, and problem-solving skills.
  • Proactive, self-directed, and capable of executing strategic plans independently or within a team.

About Us:

Townsquare is a media, entertainment and digital marketing solutions company principally focused on small and mid-sized markets across the U.S. Our assets include 318 radio stations and more than 325 local websites in 74 U.S. markets, approximately 550 live events with nearly 18 million attendees each year in the U.S. and Canada, a digital marketing solutions company serving more than 11,750 small to medium sized businesses, and one of the largest digital advertising networks focused on music and entertainment reaching more than 50 million unique visitors each month. Our brands include iconic local media assets such as WYRK, KLAQ, K2 and NJ101.5; acclaimed music festivals such as Mountain Jam, WE Fest and the Taste of Country Music Festival; unique touring lifestyle and entertainment events such as the America on Tap craft beer festival series, the Insane Inflatable 5K obstacle race series and North American Midway Entertainment, North America's largest mobile amusement company; and leading tastemaker music and entertainment owned and affiliated websites such as XXLMag.com, TasteofCountry.com, Loudwire.com and BrooklynVegan.com. Additionally, Townsquare also operates Townsquare Cares, a non-profit organization that seeks to better the lives of troops and their families.

TOWNSQUARE MEDIA BROADCASTING, LLC MAINTAINS A DRUG-FREE WORKPLACE AND IS AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER. APPLICANTS MUST BE ELIGIBLE TO WORK IN THE U.S.

Townsquare Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Townsquare Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Townsquare Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Townsquare Media's employees to perform their job duties may result in discipline up to and including discharge.

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