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Marketing Specialist

2 months ago

Riverside, United States Restaurant Support Center Full time
Job DescriptionJob Description

JOB TITLE: Marketing Specialist                                                

REPORTS TO: Sr. Director of Marketing                                                    CLASSIFICATION: Non-Exempt      

DEPARTMENT: Marketing                                                                             LEVEL: Administrative Support Worker

 

SUMMARY OF POSITION: The Marketing Specialist will support the department with planning, development and execution of trade area sales building, local promotions and brand building, grand openings and philanthropy.


ESSENTIAL DUTIES AND RESPONSIBILITIES:

  •  Research, planning, and activation of local promotions and trade area Marketing plans on both an individual and market basis
  • Develop playbook of best practices for brands requirement of 1% local Marketing support
  • Plan and execute grand openings
  • Transition grand opening contacts with a plan of action for the restaurant
  • Work with finance to document results of grand openings and share results
  • Introduce ‘Farmraisers’ (fundraising program to support underperforming locations) to the system with business case and criteria
  • Execute ‘Farmraisers’ as restaurants get approved
  • Transition ‘Farmraiser’ contacts with a plan of action for the restaurant
  • Work with finance to document and share results of ‘Farmraisers’
  • Identify, submit entries, and manage promotions of local food awards and maintain records
  • Oversee systemwide philanthropic initiatives – at present this includes ‘Round Up’ support for LLUCH, CHON, PCH. Internal and external brand advocate highlighting philanthropic history, impact of partnerships.
  • Work with finance to document and share results of Philanthropic initiatives
  • Develop and optimize Grand Opening, Remodel, and ‘Farmraisers’ marketing templates
  • Systemwide execution of local cobranding initiatives
  • Support initiative execution and business case management for incremental sales channels and digital activation partners

Job Requirements

  • Capable of producing high quality work/materials while managing multiple projects.
  • Highly creative with excellent analytical abilities.
  • Must be detail oriented and disciplined to complete assigned tasks in a timely manner.
  • Must be disciplined and focused on the pursuit of excellence.
  • Must understand and achieve company vision, mission, and goals.
  • Must have effective people skills: diplomatic, relationship oriented, effective communicator, including listening skills, accepting coaching and feedback, etc.
  • Must be able to work as a team member and be an effective leader.
  • Ability to work independently, make decisions and provide information in a timely manner.

  • Excellent communication and presentation skills.
  • Excellent time management skills with a proven ability to meet deadlines.
  • Strong analytical and problem-solving skills.
  • Proficient with Microsoft Office Suite or related software. The candidate must have a high degree of computer literacy and can easily learn to use new software with minimal guidance.
  • Must be able to thrive in a fast-paced environment and successfully manage multiple projects with ever-shifting priorities.
  • Must possess a valid driver’s license.
  • Up to 40% Travel to restaurants and time spent in restaurants

EUCATION AND EXPERIENCE

  • Bachelor’s Degree

 

WORKING ENVIORNMENT/MINIMUM PHYSICAL REQUIREMENTS

  • This is a marketing department job, primarily office and franchisee and/or restaurant manager contact.
  • Physical requirements include standing, sitting, and walking (up to 8 hours at a time); bending, stooping, and lifting (up to 15 pounds).
  •  When visiting restaurant locations, the Marketing Specialist must adhere to the restaurant dress code policy, inclusive of wearing non-slip shoes. 

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