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Growth Marketing Manager

2 months ago

Bodega Bay, United States Philo Full time
Job DescriptionJob Description

Growth Marketing Associate/Manager, New Channels

Philo is looking for a highly-motivated Growth Marketing Associate/Manager, New Channels.

This is a fast-paced role, which encompasses end-to-end campaign creation, execution, analysis, reporting and optimization across new paid online and offline media channels. You are proactive, ready to join a passionate team, and ready to roll up your sleeves and execute at a high level of accuracy.

Essential Functions & Responsibilities

  • Support new customer acquisition through management of our new testing channels such as Amazon FireTV, Roku, Audio, Television, Direct Mail, Affiliates and many more
  • Lead campaign implementation and execution through close collaboration with both external vendors and agencies, as well as internal teams
  • Collaborate with external partners and agencies on launching new campaigns, creative testing, implementing/QA'ing tagging and tracking, and monitoring performance to continue growth and success of existing and new acquisition programs
  • Work closely with internal teams such as creative, analytics, product - to compose briefs and establish timelines, create and distribute assets, execute creative and site testing, identify customer behavior, etc. - to achieve acquisition goals
  • Build and maintain performance reporting and analysis across all owned Acquisition channels - aggregate and analyze data from a variety of sources (vendor reporting, Google Analytics, internal database, etc.) to measure the effectiveness of marketing initiatives and identify insights into customer behavior
  • Implement and monitor testing initiatives that employ A/B and multivariate testing models to targeting, creative, and other campaign elements in order to maximize KPIs

Requirements

  • 2-4 years of experience in performance marketing
  • Hands on experience in Ad Platforms such as Facebook Ads Manager/Google Ads/Reddit/etc.
  • Experience with project management and creative briefing process such as the creation of copy and content for social ads and/or other digital assets
  • Media planning/buying agency experience
  • Ability to execute with a high degree of accuracy
  • Strong statistical and analytical skills with the ability to clearly communicate results & insights
  • Well organized, detail-oriented, and able to juggle multiple priorities
  • A self-starter and proactive, positive thinker, eager to learn and ask questions

More about Philo

At Philo, we're a company that puts people first—both our subscribers and our team. Our philosophy is to empower our colleagues to do their best work while supporting each other in pursuing shared goals. We value pragmatism, pride in our work, and passion. Transparency and openness are fundamental to our company culture. We are committed to diversity and inclusion as we grow the Philo team and shape the future of TV. We believe that a diverse set of voices and perspectives on our team enables us to innovate faster and create the best experience for our subscribers.

Philo offers access to top-rated networks, including AMC, BET, CMT, Comedy Central, Discovery, Food Network, Hallmark, HGTV, History, Investigation Discovery, Lifetime, MTV, Nickelodeon, OWN, VH1, WE tv, and more, along with groundbreaking originals and blockbuster movies included with AMC+. Our service also includes 80+ free channels and premium add-ons like STARZ and MGM+.

Our extensive library boasts over 75,000 titles, and our unlimited DVR allows users to save their favorite shows and movies for up to a year, skipping ads for a seamless viewing experience. Stream on up to three devices simultaneously, whether on your phone, tablet, laptop, or TV using Roku, Apple TV, Fire TV, Samsung TV, Android TV, Vizio TV, or Chromecast.

Philo is headquartered in San Francisco, with offices in New York and Cambridge, MA. Our leadership team includes a co-founder of Facebook and alums from Meraki and HBO, backed by NEA and industry partners like Discovery, Viacom, AMC, and A&E.

Join us at Philo and be part of a team that's shaping the future of TV

Status: Full-time
Location: San Francisco, CA or remote
Compensation: Includes annual salary between $90K-$140K depending on experience and location, company stock options, and health benefits

We value a diverse and inclusive workplace and we welcome people of different backgrounds, experiences, skills, and perspectives. Philo is an equal opportunity employer. We believe that everyone does their best work when they are supported by each other and the company, and we offer a generous set of benefits to make sure the Philo team is happy and healthy. Here is a sampling of the benefits we offer our team:

  • Full health, dental and vision coverage for you and your family
  • 401(k) plan with employer contributions (we match 100% of deferrals up to 3% of pay and 50% of the next 2% of pay)
  • Flexible working hours
  • Up to 20 weeks of fully paid parental leave
  • Unlimited paid time off for vacation and sick leave
  • $2,000 annual vacation bonus (we pay you to take a two week vacation)
  • $5,250 annually for professional development and educational assistance
  • $1,250 annual home office + TV stipend during first year of employment ($250 annually thereafter)
  • $500/month ($6,000/year) bonus for employees who commit to working at least 3 days per week in our offices, plus generous commuter benefits ($315/month towards transit, rideshare, bike rental, or parking at our HQ office in San Francisco)
  • Free Gympass subscription — an all-in-one corporate benefit that gives employees the largest selection of gyms, studios, classes, training and wellness apps
  • Dog-friendly office
  • And much more

For California Residents: Philo's CCPA Notice at Collection – Employees, Applicants, Owners, Directors, Officers and Contractors