Marketing Director

23 hours ago


Bodega Bay, California, United States Shepherd Full time
About Shepherd

Shepherd is a pioneering insurance technology company that's revolutionizing the commercial insurance industry. Our mission is to create a comprehensive platform that combines top-tier insurance offerings with cutting-edge software, empowering commercial businesses to manage risk and prevent losses.

We're committed to making a significant impact in the $10T commercial construction industry, and we're looking for a talented Marketing Leader to join our team.

Job Description

We're seeking a seasoned Marketing Leader who can develop and execute a comprehensive marketing strategy that drives growth, brand awareness, and customer engagement. As a key member of our team, you'll work closely with our insurance, underwriting, product, and engineering teams to create a cohesive brand narrative and product marketing strategy.

Your primary responsibilities will include:

  • Developing and executing a marketing strategy that drives measurable results
  • Creating and owning the company's external narrative and product framing
  • Managing internal and external resources to develop campaigns and marketing initiatives
  • Collaborating with cross-functional teams to create unique events and customer experiences
  • Working closely with the underwriting team to supplement outreach efforts
  • Identifying connections between various parts of the insurance stakeholder chain and incorporating those insights into marketing strategy

We're looking for a candidate with a strong background in marketing leadership, product marketing, and digital marketing. If you're a creative problem-solver with a passion for innovation and a drive to succeed, we'd love to hear from you.

Requirements

To be successful in this role, you'll need:

  • 5+ years of experience in a marketing leadership role, preferably in software, insurance, or fintech
  • 2+ years of experience in product marketing (PMM) or a related field
  • Direct experience with lifecycle, ABM, and partner marketing
  • Bachelor's or master's degree (or relevant work experience)
  • Strong business acumen and ability to operate in unstructured environments
  • Willingness to create and own copywriting
  • Strong sense of design
  • Organized and able to manage multiple tasks/projects simultaneously
What We Offer

We're proud to offer a competitive salary range of $180,000 to $220,000, plus a comprehensive benefits package that includes:

  • 100% coverage on medical, vision, and dental insurance
  • Unlimited paid time off
  • Premium office spaces in San Francisco, NYC, or NJ
  • Access to premium coaching and leadership development
  • Competitive 401(k) plan

We're an equal opportunities employer and welcome applications from diverse candidates. If you're passionate about marketing and innovation, we'd love to hear from you.



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