Marketing Director
23 hours ago
Shepherd is a pioneering insurance technology company that's revolutionizing the commercial insurance industry. Our mission is to create a comprehensive platform that combines top-tier insurance offerings with cutting-edge software, empowering commercial businesses to manage risk and prevent losses.
We're committed to making a significant impact in the $10T commercial construction industry, and we're looking for a talented Marketing Leader to join our team.
Job DescriptionWe're seeking a seasoned Marketing Leader who can develop and execute a comprehensive marketing strategy that drives growth, brand awareness, and customer engagement. As a key member of our team, you'll work closely with our insurance, underwriting, product, and engineering teams to create a cohesive brand narrative and product marketing strategy.
Your primary responsibilities will include:
- Developing and executing a marketing strategy that drives measurable results
- Creating and owning the company's external narrative and product framing
- Managing internal and external resources to develop campaigns and marketing initiatives
- Collaborating with cross-functional teams to create unique events and customer experiences
- Working closely with the underwriting team to supplement outreach efforts
- Identifying connections between various parts of the insurance stakeholder chain and incorporating those insights into marketing strategy
We're looking for a candidate with a strong background in marketing leadership, product marketing, and digital marketing. If you're a creative problem-solver with a passion for innovation and a drive to succeed, we'd love to hear from you.
RequirementsTo be successful in this role, you'll need:
- 5+ years of experience in a marketing leadership role, preferably in software, insurance, or fintech
- 2+ years of experience in product marketing (PMM) or a related field
- Direct experience with lifecycle, ABM, and partner marketing
- Bachelor's or master's degree (or relevant work experience)
- Strong business acumen and ability to operate in unstructured environments
- Willingness to create and own copywriting
- Strong sense of design
- Organized and able to manage multiple tasks/projects simultaneously
We're proud to offer a competitive salary range of $180,000 to $220,000, plus a comprehensive benefits package that includes:
- 100% coverage on medical, vision, and dental insurance
- Unlimited paid time off
- Premium office spaces in San Francisco, NYC, or NJ
- Access to premium coaching and leadership development
- Competitive 401(k) plan
We're an equal opportunities employer and welcome applications from diverse candidates. If you're passionate about marketing and innovation, we'd love to hear from you.
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