Vice President, Marketing and Growth

1 week ago

Bodega Bay, California, United States Figure Full time
About the Role

Figure is revolutionizing financial services with its innovative technology platform. As VP of Marketing, you will be instrumental in fueling customer acquisition and growth across our embedded lending business, direct-to-consumer strategy, and investor marketplace.

You will execute marketing campaigns targeted to both executives and sales people at our partner organizations, as well as the end-customers / borrowers. Our expanding product offering includes a suite of products across lending and capital markets services.

Success in this role requires a synergistic marketing strategy across all segments. Our integrated marketing campaigns incorporate earned / organic, direct mail, media / communications, paid, social, influencer, content and community.

Key Responsibilities

  • Develop and implement a comprehensive marketing strategy aimed at bolstering partner and partner-salesforce acquisition and homeowner engagement and acquisition.
  • Oversee the performance marketing and business-to-business marketing units to optimize marketing efforts and achieve targeted volume at budgeted CAC.
  • Integrate cross-channel campaigns across multiple teams and platforms within the sales and marketing ecosystem at Figure.
  • Define and track key performance indicators (KPIs) that align with core business objectives.
  • Provide regular reporting on vital campaign metrics while facilitating the exchange of information across Figure's business units.
  • Develop customer profiles and propensity models to bolster both acquisition and retention efforts.
  • Engage with the Communications team to collaborate on content, campaigns, and messaging.
  • Assess resource allocation in conjunction with key stakeholders and oversee internal marketing agency teams (creative and content) to ensure optimal performance.
  • Manage marketing expenditure in alignment with business partners, optimizing investments with agencies and suppliers.
  • Participate in monthly, quarterly, and annual goal-setting sessions to drive strategic alignment and achievement of objectives.

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