Digital Marketing Strategist

4 weeks ago


Bodega Bay, California, United States Abnormal Security Full time
About the Role

Abnormal Security is seeking a highly skilled Digital Marketing Manager to drive the success of our digital marketing programs. As a key member of the marketing team, you will be responsible for executing and scaling our digital marketing initiatives to drive pipeline growth and increase market demand.

Key Responsibilities
  • Develop and execute paid media campaigns globally to drive direct and influenced pipeline growth
  • Manage and optimize digital marketing programs to ensure alignment with business and strategic goals
  • Own the full buyer journey from topic research to sales follow-up messaging
  • Organize and analyze digital marketing programs to track and report on key KPIs
  • Maintain consistent brand messaging across all paid channels
  • Research and identify optimal keywords and topics to align with sales and marketing business goals
  • Manage external agencies to drive campaign alignment, execution, and optimization
  • Identify and target appropriate job titles, personas, and companies to drive quality engagements and down-funnel outcomes
Requirements
  • Experience with developing and executing SEM strategy, including keyword research and competitive insights gathering
  • Experience with managing performance-driven teams or agencies
  • Proficiency in Google Analytics, Google AdWords, LinkedIn, and 6Sense
  • Ability to dive into data, uncover insights, and optimize campaigns
  • Self-starter with high motivation, ability to think through problems, and deliver against tight deadlines
  • Bias for action, high attention to detail, and ability to manage multiple projects
Preferred Qualifications
  • B2B enterprise marketing campaign experience in cybersecurity and email security
  • Familiarity with building forms and landing pages in platforms
  • Experience with media/marketing attribution reporting and campaign automation
  • Strong understanding of how SEO and SEM complement each other


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