Regional Marketing Manager

3 months ago

New Providence, United States Chemetall Full time

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, age, citizenship, color, religion, sex, marital status, national origin, disability status, gender identity or expression, protected veteran status, or any other characteristic protected by law.


Company Description


BASF/Chemetall , is the Surface Treatment global business unit of BASF’s Coatings division, operating under the Chemetall brand, and a leading supplier of applied surface treatments worldwide.


At BASF/Chemetall , we develop and manufacture tailor-made technology and system solutions for applied surface technology. Our products protect metals from corrosion, facilitate forming and treatment, prepare parts optimally for the painting process and ensure excellent coating adhesion. Our technologies and products are used in a variety of industries and end markets such as automotive, aerospace, aluminum finishing and metal forming.


The chemical treatment of metal surfaces is BASF/Chemetall core competence. The focus of our worldwide activities is on the development and implementation of customized technology and system solutions for surface treatment.


Where The Chemistry Happens


BASF/Chemetall is looking for a Regional Marketing Manager – Aerospace to drive commercial growth of an industry segment; create and promote market strategies to fit regional needs.


Formula For Success

  • Develop, coordinate implementation and monitor progress of North American segment strategy incl. key activities and milestones in liaison with Sales, Technology and Supply Chain & Operations organization and global functions.
  • Own, manage and steer regional portfolio and innovation pipeline.
  • Define portfolio (products & services) needed for a seamless customer experience to ensure for business profitability and success.
  • Coordinate regional product launches and identify new application and service needs within the industry.
  • Responsible for pricing strategy and its alignment with Global Segment Managers and (Global/Regional) Key Account Managers.
  • Conduct industry segment analysis and benchmarking.
  • Gather regional market intelligence for the industry like country insights, leads, industry trends and relay back to the organization.
  • Define business set-up and sales channels for profitable growth of the Aerospace business.
  • Design and create out training and marketing material l and roll out to sales force and customers.
  • Determine strategic customer events and company participation in trade shows and associations, organize and manage all aspects of it with the support of the sales organization.
  • Interact with key customers in liaison with Key Industry Sales to determine and achieve strategic segment goals.
  • You will work in a dynamic and open work force together with global functions and high level management.



Ingredients For Success

  • Bachelor’s degree: Engineer, chemistry or Business Administration preferred.
  • Strategic thinking skills.
  • Minimum of 2 years of Aerospace markets/industry experience is required.
  • Excellent communication skills, both written and oral communication skills.
  • Strong management and stakeholder management skills.
  • Creativity, demonstrated marketing, and cross-functional collaboration skills.
  • Advanced proficiency in MS Office applications.
  • Preferably experience with salesforce marketing cloud and social media.
  • Multicultural (CA, US, MX) mindset, multi-lingual a plus.
  • Hybrid schedule (3 days onsite at our New Providence, NJ office and 2 days remote.)
  • Flexibility and ability to travel up to 30% within CA, US, MX.

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