Senior Marketing Manager

4 weeks ago


Durham, United States LHH Full time

Senior Marketing Manager

LHH is seeking a Senior Marketing Manager to join our client’s team in the B2B sector. This role is pivotal in shaping and executing our marketing strategy while leading and mentoring a talented marketing team.

Role Overview:

As the Senior Marketing Manager, you will play a crucial role in both strategizing and implementing marketing initiatives. This is a player-coach position where you will lead by example, taking charge of developing and executing marketing strategies, and overseeing a team of marketing professionals. Your creativity and strategic vision will be key in bringing innovative ideas to life and driving impactful marketing campaigns.

Key Responsibilities:

  • Develop and execute comprehensive marketing strategies to enhance brand presence and drive business growth.
  • Lead, mentor, and manage the marketing team, fostering a collaborative and high-performance environment.
  • Oversee the creation and management of marketing collateral, including design, web content, and promotional materials.
  • Plan and execute tradeshow appearances, events, and other marketing activities to maximize engagement and visibility.
  • Implement digital marketing tactics and strategies, including campaign development and performance analysis.
  • Manage internal and external communications to ensure consistent messaging and branding.
  • Collaborate with cross-functional teams to align marketing efforts with business objectives.

Qualifications:

  • Minimum of 8 years of experience in marketing, with a proven track record of successful campaign development and execution.
  • Strong experience in communications, content development, and web content management.
  • Proficiency in designing marketing collateral and managing tradeshow and event marketing.
  • In-depth knowledge of digital marketing tactics, strategy, and campaign management.
  • Demonstrated experience in managing and leading a marketing team.
  • B2B marketing experience is a plus.
  • Exceptional creative, strategic, and organizational skills.


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