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Senior CRM Marketing Strategist

2 months ago

Dallas, United States ECCO Select Full time

This is a contract to hire role.


Most important pieces of this role:

  • CPG / Beverage Experience is a plus
  • Need to have experience with in loyalty and retention
  • Attention to detail
  • Very fast paced
  • Someone that is self managed and can work with a larger team
  • Proactive / Go getter / roll up your sleeve


The Senior Strategist, CRM is versed in relationship marketing, customer journey building, multi-channel communication strategies and data driven approaches. They understand CRM technologies and stays current with the latest industry platforms and capabilities. They play a key role in the success of enterprise CRM programs by developing end-to-end customer journeys that map to business objectives and CRM strategies, all while understanding the capabilities of key CRM platforms. They identify trends and data points that impact program performance and have the ability to develop data-driven strategies and executions.

The Senior Strategist, CRM also plays a key role in representing the CRM department and its capabilities in new business opportunities.

Responsibilities

· Understanding CRM technologies and their capabilities in order to build strategy

· Relationship marketing, customer journey building, multi-channel communication strategies and data driven approaches

· Ability to build data informed end-to-end CRM journeys

· Understanding the processes to execute across CRM platforms

· Identifying trends and data points that impact program performance

· The ability to lean into data-driven strategies and executions; communicates regularly with department management and functional users on project deliverables

· Work closely with internal and client teams to lead and represent the CRM team

· Work across different roles and functions within the agency

Qualifications

· Bachelor’s degree or equivalent (marketing, business, communications)

· 5-10 years agency and/or client-side experience

· Demonstrated knowledge of the advertising industry and trends

· Working knowledge of Marketing Automation and CRM platforms

· Marketing Automation platform certification a plus

· Familiarity with internal marketing systems and/or advertising agencies a plus


ECCO Select is committed to hiring and retaining a diverse workforce. ECCO Select’s policy is to provide equal opportunity to all people without regard to race, color, religion, national origin, ancestry, marital status, veteran status, age, disability, pregnancy, genetic information, citizenship status, sex, sexual orientation, gender identity or any other legally protected category.

Equal Employment Opportunity is The Law

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