Senior Social Strategist
2 weeks ago
ESSENTIAL FUNCTIONS
This role requires the ability to lead and effectively manage an internal and cross-functional team in handling key strategic programs/projects and day-to-day social activities. He or she must be willing and able to respond quickly to team requests. You will develop a clear understanding of our target audience social media/digital preferences and needs and communicate internally and externally the agency business requirements/needs and social media goals/objectives. He/she will lead the team in aligning the earned social media strategy with the overarching integrated marketing plan. Must be flexible and a strategic and innovative thought-leader who applies industry best practices and strategic focus to identify and optimize business and market opportunities. The social media team will help to drive and improve business results while increasing brand awareness and strengthening brand affinity respectively.
- 7-10 digital and social media strategic and activation experience, ideally in an agency environment.
- Experience in developing annual integrated social media plan in support of client’s overarching business plan
- Campaign experience targeting the African-American consumer market
- Strong understanding and knowledge of the digital and social media landscape, platforms and how to leverage platforms/channels to drive impact across brand and retail initiatives
- Strong strategic, communications and presentation skills required
- Experience working within a matrix environment with other disciplines and cross functional teams
- A persuasive and convincing writing style
- Works well under pressure
- Ability to achieve tight deadlines
- Ability to interact confidently with clients at a senior level
- Ability to troubleshoot team and client problem areas - and suggest a remedial course of action
- Innovative, creative and an open-minded approach to building brands
- Excellent time management skills
- Proven competency in managing a varied workload
Burrell is an equal opportunity employer M/F/D/V
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