B2B Marketing Manager
4 weeks ago
Responsibilities:
- Partner with sales and other cross-functional team members to build and execute on strategies to achieve desired business and market objectives for this $300MM Net Sales business.
- Create the materials needed to attain new business, inclusive of trade show materials, sell sheets, etc. and coordinate larger show participation, such as IFT
- Develop and manage innovation pipeline, ensuring portfolio value is aligned with corporate short-term and long-term goals.
- Use customer and consumer/end-user insights to drive business and brand activity, new products, strategies, and thought leadership.
- Provide strategic direction and collaborate with the pricing team to develop and optimize pricing architectures, strategies and plans by Non-food B2B market segment.
- Participant in monthly integrated business planning meetings, providing key market drivers that will impact the forecast and ensuring new business opportunities and risks are incorporated into the demand plan.
Preferred Requirements:
- 4+ years in B2B marketing - industrial environment
- Bachelor's degree in marketing or related field
- Expertise in product marketing tactics
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