Marketing Agency Account Manager

2 months ago

Overland Park, United States Art of Dental Marketing Full time
Job DescriptionJob Description

WHO WE ARE

Art of Dental Marketing is a full-service marketing firm specializing in marketing and advertising for dental clinicians across the U.S. As reflected in our work, we always strive to offer our clients the most leading-edge and innovative services. Reflected in everything we do, our primary purpose is to connect patients with clinicians committed to providing the highest standard of care. Our team was founded on creativity, collaboration, and hard work, and we look for those qualities in each new team member.

WHO ARE WE LOOKING FOR?

This position is for a full-time Account Manager that can create long-term, trusting relationships with our clients. The perfect candidate must have the ability to develop new business from existing clients and actively seek new sales opportunities.

The Account Manager acts as a link between the client and the agency, keeping clients informed at every project stage, educating clients on marketing strategies, and reviewing and up-selling the client on new products and services. The Account Manager will assist fellow account managers with all of their day-to-day activities, including being proactive with regular communication and problem solving, and will lead the strategic development for major campaigns and projects with input from the management team.

RESPONSIBILITIES

  • Act as a liaison between the clients and the agency by maintaining regular contact and ensuring that communication flows effectively
  • Evaluate clients' advertising programs and make strategic changes along with suggestions for additional fee products
  • Keep management fully briefed on client needs, concerns and issues; maintain overall client initiatives and calendars
  • Possess thorough awareness of the dental and marketing industries and have general knowledge of the client’s business needs and challenges beyond the direct areas of responsibility
  • Help to develop marketing plans to meet the client’s business goals by working directly with the client to assess and refine needs
  • Direct and coordinate the activities of others; motivate and inspires others; assign and delegate work to others; manage and monitor the work of others
  • Train the firm's staff on how to successfully capture incoming lead opportunities
  • Recognize and resolve agency and client-side project constraints
  • Identify and anticipate potential problems and find alternative solutions; provide timely and constructive responses to problems and questions
  • Present to both the internal team and client in a formal and informal setting
  • Oversee the progression of projects; coordinate projects with the internal agency departments
  • Provide support and ongoing guidance to members of the project team
  • Participate in creative development by briefing the creative team, writing creative briefs, and assuring adherence to the strategy during the review process
  • Support and develop team resources, creating an inspiring and positive environment and all internal team members
  • Ensure client satisfaction with agency support in achieving business goals and objectives
  • Responsible for the entire billing process, including the collection of delinquent accounts
  • Successfully utilize a variety of online internal agency tools to perform tasks in a quick pace environment

MINIMUM QUALIFICATIONS

  • Bachelor’s degree in advertising or marketing or equivalent experience managing clients in a B2B environment or equivalent client-side sales and marketing experience; digital agency experience is a plus
  • Experience in either marketing to or working in the dental industry
  • Direct Sales experience a plus
  • Must have strategic and analytical marketing skills; excellent understanding of integrated marketing strategies, including but not limited to PPC, SEO
  • Knowledge of tools such as Microsoft Word, Excel, and PowerPoint, Google, CRM Software (Hubspot), Asana
  • Must be a confident self-starter, team player, innovative problem solver, and able to manage multiple projects at once
  • Needs to be attentive to detail, resourceful, work well under pressure, and have strong communications skills

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